In The Face Of Survival, What Does The Company Want To Change?

The 1. is to pform production into operation: the production company must completely realize the separation of production and marketing, and set up a self financing and independent marketing company.

Marketing company's baton is terminal market, terminal determines all the work of marketing company, including commodity procurement, organization structure, management system, advertising and so on.

Only by becoming an expert in the market can a company do well and penetrate the market.

2. changed its trading to partners: Ren Zhengfei, President of HUAWEI group, said: "in twenty-first Century, who can come down from the altar and pick up the people who burn incense, who is the biggest winner?"

In the world, the company and the agent only cooperate in a deep and all-round way, even integrate into one entity, complement each other and make joint efforts to make it undefeated.

3. changes to control services: if the company has the ability of retail management, it must have self operated or joint retail outlets, and it must have a professional team managing retail outlets.

For agents, what they lack is not sales experience, but retail experience of shop search, shop opening, procurement, material control and promotion. Therefore, the core of company development is to grasp the practical experience of retail management as soon as possible.

4. changed manufacturing to R & D: whether the core technology and differentiation of commodities become a key factor in winning.

Therefore, efforts to forge the core technology of commodities are more important than improving production processes.

5. changed advertising into marketing: single media bombardment or simple spokesperson system has been unable to build a brand with connotation and vitality. Therefore, continuous and omnidirectional integration marketing is the main task of brand building.

Darwin said: "the survival of nature is neither the strongest of the limbs, nor the cleverest of the brain, but the species that is capable of adapting to change."