Marketing Is Driven By Competition.

Although the main theme of a commercial society is not competition, competition is a note that will always accompany.

Besides, marketing is also a knowledge driven by competition.

This is a simple example to illustrate: if you are the only rice shop in your town, how do you sell rice?

It's very simple: sit and wait for others to buy.

But if you are not far away, you have opened an old Marmi store.

How would you sell it at this time?

At the very beginning, we may use primitive means: price war.

This leads to the most primitive stage of competition: confrontational, life and death competition, both sides kill 1000 of the enemy themselves, 800 of them want to kill each other by coercive means, thereby monopolizing the market.

However, both sides assumed that their opponents would make concessions and withdraw from the market. They did not expect both sides to play against each other. They entered the second stage of competition: tolerance and competition that allowed each other to exist.

At that time, they will not be waiting for business at home.

It is necessary to sell with marketing skills, that is, the way to sell is smarter, and the means may be this: 1) doorway block brand, he rice shop.

（树立商标和品牌，也叫CIS）； 2）雇几个伙计，免费送货上门（服务营销）； 3）雇几个廉价的大妈晚上挑砂子（全面质量管理，提升产品品质）； 4）上门调查，统计家庭人数，做好记录，定期走访（CRM，客户关系管理，数据库营销）； 5）卖一大包送一小包（促销）； 6）跟卖油的勾搭上，买一袋米赠送一小桶油，买一桶油，赠送一小袋米（联合促销）； 7）派专职人员负责几个大的工厂和学校食堂，跟对方采购人员建立良好关系（大客户营销）； 8）送米给本地贫困考生家庭，得到媒体报道（事件营销加口碑营销）； 9）对各小区的小卖部进行供货，增加销售网点，统一配送补给（开始了经销商及零售商管理）。

But after the competition, the competition between the two should be increasingly daily.

The two sides are increasingly homogenized in terms of quality, price killing, service spelling, advertising, promotion and so on. Moreover, there are several competitors in the town at this stage.

At that time, the competition between ho Lao and Lao Ma rose to a stage: competition of cooperation.

The two sides entered the stage of cooperation and competition in order to resist foreign enemies.

The two sides share information, complement each other's strengths, and work together to compete for the market.

Establish and stabilize their dominant position, avoid confrontation without winners, and achieve cooperation in competition.

In this way, we can achieve a win-win system. Competition will rise from our competition to our competition with them, that is, the competition between a group and another group will eventually rise to the competition between one chain and another chain.

With the intensification of competition, enterprises can gain greater social resources through the alliance to realize the value of customers quickly and gain greater benefits.