Guangdong Fashion Week (Autumn) Opens On The Opening Of Intangible Cultural Heritage At T.

In August 23rd, the 2019 Guangdong fashion week (Autumn) opened in Guangzhou. Guangdong's intangible cultural heritage project "Yao embroidery" went on the stage of fashion and excavated the commercial value of traditional culture.

The theme of this Guangdong fashion week is "the salute of dreams". It is the 12 day fashion time. More than 300 institutions / platforms / brands / designers have participated in the release. Nearly 60 fashion activities include trend publishing, new product distribution, ordering, theme publishing, conference forums and so on.

Bu Xiaoqiang, President of Guangdong apparel and apparel industry association, said that this fashion week focused on the construction of the "fashionable Bay Area". The main highlights include: enhancing cultural confidence, promoting "non heritage" fashion, leading the consumption of "new supply"; integrating resources in all directions to help Guangdong's garment foreign trade base develop and innovate; integrating online and offline, opening the live broadcast of net red, the 1688 platform online fashion week, linking professional markets and department stores, promoting festivals and promoting consumption activities, and promoting business upgrading.

Guangdong provincial intangible cultural heritage project "Yao embroidery" is on the brilliant T stage. The professional models deduce the "Yao embroidery" costume works designed and optimized by 16 groups of design teams. The exhibition is a concentrated display of the Yao nationality culture in Guangdong and the commercial value of traditional culture, so as to enhance the market competitiveness of the traditional technology products.

Net red live is the new highlight of Guangdong fashion week this year. The organizer invited the popularity of fashion red net to participate in the clothing week, and set up a live room at the opening ceremony to enhance the attraction of the event.

In addition, the "green clothing professional market development standard" was released in this fashion week. This is the first industry standard for the wholesale market of garment specialties. It has important guiding significance for the transformation and upgrading of garment specialized market.