Xiao Ying: Hidden Troubles Behind The Beautiful Figures Of Top 100 Clothing Companies In 2010

In June 30th, the China Clothing Association officially released the list of top 100 garment enterprises in 2010. Among them, " Total profit Top 100 top ten enterprises include YOUNGOR, Bosideng, Hai Lan, Zhejiang Semir, red bean, Shanghai Metersbonwe, Lu Tai, Shan Shan, groom, and Shandong Nanshan. "Top 100 sales revenue" top ten enterprises are YOUNGOR, red bean, Hai Lan, Bosideng, Sequoia, Shanghai Metersbonwe, Qingdao instant hair, groom, zunor, Shandong Ruyi, Zhejiang. Semir The top ten top companies in the "sales profit margin" include Shenzhen Mass Phil, an Zheng fashion group, Beijing Adam, Shenzhen singer, Ray Tibor, doctor frog, blonde Rabbi, Vigna S Kaiser (China) and Shenzhen winner.

According to statistics, the top 100 enterprises in China's clothing industry "product sales revenue" totaled 323 billion 705 million yuan, an increase of 31.88% over the same period last year, and the total number of hundred enterprises totaled 30 billion 901 million yuan, an increase of 50.75% over the same period last year. The average sales profit of the top 100 enterprises in the "sales profit rate" reached 12.93%, 7.92 percentage points higher than the average level of Enterprises above designated size.

"These data can not reflect the survival situation of most of the small and medium-sized enterprises. For these 3 top 100 list, we can not misread the huge hidden troubles behind China's clothing industry because of the beautiful data." After announces the three top 100 list, Chen Dehu, vice president of China clothing association, told reporters calmly.

According to the principle of "participation by members and voluntary declaration", the selection of the three indexes of product sales revenue, total profit and sales profit rate are sorted. There are 143 enterprises in the country, including 41 in Zhejiang, 24 in Jiangsu, 18 in Shandong, 13 in Guangdong, 10 in Fujian, 8 in Shanghai, 4 in Beijing and Hunan, 3 in Hebei, 2 in 3, 1, 3, 3, 3, and 3. Of the top companies, 27 were the first time to list, accounting for 18.75% of all listed companies.

From the comparison of top 100 enterprises in garment industry in 2010 and 2005, there are three characteristics:

First, the year-on-year growth rate of indicators in 2010 is much higher than the compound growth rate of 2005~2010 years, and the total profit growth is obviously larger than the increase of sales revenue.

Secondly, the top ten top 100 enterprises have great potential for development. "Through data analysis, we can easily find that more and more resource elements are concentrated on large and good enterprises." Chen Dehu said. In the list, the composite growth rates of the first 10 enterprises were 3, 17.5%, 26.02% and 12% respectively, while the eleventh to fiftieth enterprises were slightly lower than the first 10 enterprises although the annual compound growth rate was up.

Finally, large scale enterprises have been increasing year after year, leading brands. The number of enterprises whose sales income exceeded 3 billion yuan increased from 7 in 2005 to 26 in 2010, of which 5 were over 10 billion yuan, and the total profit of enterprises exceeding 200 million yuan increased from 12 in 2005 to 35 in 2010, with 6 enterprises in 1 billion yuan.

In 2010, the top 10 sales profits were over 20%, and the top 50 enterprises were over 10%, mostly men's, women's wear, children's wear and underwear brand enterprises. On the list of top 100 sales margins, a group of fashion brands came to the top. This shows that some women's clothing brand enterprises, guided by pattern innovation, have found the direction of development with brand as the core and value growth as the goal, highlighting the role of brand contribution rate in the operation of enterprises. Feng Dehu explains.

In order to keep abreast of the real situation of the industry in the first half of the year, the top executives of the China clothing association have gone deep into various garment industrial clusters to conduct research in recent days. "Although the data released by the industry in the first half of the year are" red flag flying ", a considerable part of the actual situation of SMEs can be described as" miserable. " In the two industry clusters I visited, Bosideng, the big down clothing industry, raised 30% salary by the end of last year, and raised 10% earlier this year. Many small and medium business owners have reflected that the increase in wage costs is not a very exaggerated figure in the industry because of the general increase in the cost of employment. 40% In addition, the price increase of raw materials, which started in the second half of last year, has also occupied many profit margins of processing enterprises, which resulted in inadequate start-up of many garment enterprises compared with earlier years. The impact of this series of factors has been reflected in this year's Canton Fair: only a short list and a strong wait-and-see atmosphere. Feng Dehu said, "therefore, how to judge the real operation of the industry, we need to further improve the hundred statistical models."