The New Brand Representing China'S Strength Makes The World Fall In Love With "Made In China".

In 2019, China brand day activities began in May 10th in Shanghai.

More than 200 well-known independent brand enterprises from light industry, textile, automobile, electronic information and other fields concentrate on displaying the fine products of domestic products.

May 10th is the third Chinese brand day.

On the same day, China brand day 2019 began in Shanghai.

More than 200 well-known independent brand enterprises from four major consumer products, such as light industry, textile, automobile and electronic information, have concentrated on displaying the fine products of domestic products.

At the International Forum on China's brand development held in 2019 at the same time, State Councilor Wang Yong stressed that we should adhere to the structural reform of supply side as the main line, and regard brand building as an important starting point to improve the supply structure and promote the upgrading of quality and efficiency of enterprises. We should strive to improve the quality of the supply system and cultivate more excellent Chinese brands, so as to provide strong support for the development of high quality economy.

More than 200 enterprises display Chinese products.

This activity has set up 13 experience areas of independent brand consumer goods. In the form of real scene creation, virtual image and so on, we arrange 50 theme interactive experience scenes. By developing online and offline audience interaction experience activities, we can let consumers feel the charm of Chinese products and excavate the potential of consumption.

Shanghai news reporters at the scene saw that the "auto energy smart grid" as the theme of the automotive industry, independent brand consumer goods experience area popular.

The experience area has concentrated on the new technology products of SAIC, Beiqi new energy, Geely, BYD and other famous brand enterprises.

The new energy vehicle is one of the biggest highlights of the experience area.

Take SAIC Group as an example, the upcoming global ZS, the pure electric SUV, the Datong EG50 pure electric MPV, and the Bao Chun pure electric E200, will appear in the experience area.

In addition, artificial intelligence technology is also rooted in the application of independent brand cars, the artificial intelligent pure electric SUV Gemini EX3 and EX5, the new model EU5 of artificial intelligent car, such as the artificial intelligence of Beiqi new energy, attract the people to advance the experience.

The time-honored brand is also a beautiful view of the exhibition.

Many brands have changed their traditional faces with modern, innovative, beautiful and practical products to show their determination and achievements in trying to pform.

Phoenix Bicycle Exhibition Area not only displays classic bicycle, but also brings the latest products of intelligent lithium tram, new national standard electric vehicle and so on.

According to the introduction, in 2018, the sales of Phoenix bicycles had been the highest in 25 years, with nearly 5 million sales, and the annual profit growth rate was about 15%.

In terms of innovation expenditure, Phoenix has invested more than 20% annually in research funding, equipment renewal and testing centers.

"As an old brand, Phoenix Bicycle insists on taking the road of innovation in the new era.

This exhibition not only brings new products, but also shows Phoenix's new technology, new shape, new technology and new concepts.

Zhang Yaming, vice president of Shanghai Phoenix Bicycle Company, said: "in addition to the traditional bicycle business, phoenix also actively fills the market gap and develops the" two wheel world "market, including baby strollers, youth pition cars, medical vehicles, rehabilitation vehicles and so on.

Zhang Yaming said that with the rapid expansion of shared bicycle business, Shanghai Phoenix has also actively adjusted its development strategy. In addition to continuing to maintain cooperation with shared bicycle companies, the emergence of new accessories such as networking electronic locks has also brought opportunities for the company.

Chinese brands need Globalization

Brand is an important symbol of the comprehensive strength of a country and a region. It is a concentrated expression of good quality, high quality and good reputation.

At present, with the attention of all parties, the pattern of "market players strives to create brand, government departments actively support brands, intermediary agencies are enthusiastic about serving brands, and consumers consciously care for brands" are taking shape.

Li Qiang, Secretary of the Shanghai Municipal Committee of the CPC, said at the 2019 International Forum on China's brand development that Shanghai should not only let the Chinese old brand and old brand develop new competitive vitality, retain the historical memory of the development of Chinese industry, but also show the new achievements of China's development in the new era, and create a number of new brands, such as "blue sky dream, Chinese core, innovative medicine, intelligent manufacturing, future cars" and so on.

In the industry's view, in the next stage of development, Chinese brands need to move towards the world, embrace the international market and let the world fall in love with "made in China", which requires concerted efforts from all sides.

Hermann Simon, a famous German management scientist, said at the forum that the globalization of most Chinese brands is far from enough.

Among them, not only large enterprises, small and medium enterprises should also create global brands.

In the future, China's success in international branding depends largely on small and medium enterprises.

"For most companies, brand globalization needs to be repositioned to complete the pition from low quality to low quality to high quality and high price. This process takes time."

Hermann Simon said.

Chen Shaojun, director of the China flavor and fragrance cosmetics industry association, believes that the current domestic cosmetics brands do not lack quality and capital. On the way of internationalization, Chinese enterprises need to accumulate strength in terms of ideas, business management, R & D and so on.