Online And Offline Linkage + Resource Cross-Border Big Data Era Of New Retail

On the 10-12 th of May, during the mother's day, Guang Bai Department Store (thematic reading) linked Beijing Road store, Tianhe Zhongyi store and Guang Bai (thematic reading) online shopping mall to jointly organize "mother's Day activities in the name of love - Guang Bai night".

Pink flower clusters, pink balloons, linkage brand design small theme exhibition...

From the scene of Guang Bai department store, the winning business website learned that the scene became a pink theme store with girls' hearts sprouting, just like a way to let mothers return to girlhood.

In addition to the overall layout of the space and discount marketing activities, this year's mother's Day activities, Guang Bai department store also fully integrated multiple cross format resources, online and offline full coverage of the depth of sales promotion, to bring customers different shopping experience.

Highlight 1: Youth flash, Thanksgiving Hymn

Unlike previous years, Guang Bai department store has added more interactive experience this year.

In its two shopping malls, Beijing Road business district and Tianhe Road business circle, Guang Bai carefully planned many activities, singing songs, music, and cheering for the great "mother".

In addition, Guang Bai also set up a large love wall on the first floor of the store, so that customers can write love words, love family and patriotic words on the cards, and show them on the wall of love.

Highlight two: return to the essence of commodities

In addition to the innovation of activity form, there is a strong discount.

The scene learned that regardless of wearing, electrical appliances, supermarkets, department stores, all launched a number of popular products and discount.

The Beijing branch of Guang Bai department store has selected nearly 1000 gifts and launched three rounds of raffle every day to give back to members.

Highlight three: smart marketing, convenient shopping

This year, Guang Bai broke through the technical boundaries, independently developed the electronic business platform, and realized the digital scene drainage, first introducing the concept of electronic pre-sale coupons.

Customers can lock in their favorite products by way of advance sale, advance sale of beauty makeup, skin care and supermarket explosive line, and deliver goods to the home under the line, so as to help enhance experiential consumption.

In addition, leveraging online platform promotions, not only in the Guangzhou Baihui and the agricultural business sun Market Mall, launched the "love for the name" love to buy special and discount on the discount, in the supermarket also implemented WeChat to pay full coupons discount.

Highlights four: multi-party resources to promote joint efforts

Guang Bai also has multiple links to invest in the three party resources, such as brands and banks.

On the one hand, we will create a wide range of information and interactive programs and activities.

We have invited the popularity of red hot models and professional models to launch a new fashion show with well-known brands, as well as programs such as singing and dancing, models, dolls, magic, clown gifts and so on. We have been promoting and gathering popularity in many social media, and have targeted marketing to their huge fans.

On the other hand, the six major banks linked to China Construction Bank, ICBC, Bank of China, ABC, Everbright and Xingye have brought the total value of resources to over 500 thousand.