Shishi Textile And Garment Enterprises "Go To Sea" To Speed Up Fujian'S Self Run Export Volume

Since last year, Fujian has sent Shishi, a major textile and garment base, to expand its international market.

Last year, 1-11 months,

Self export volume of textiles and garments is US $1 billion 292 million.

It is worth mentioning that the number of self exporting countries has increased from 120 three years ago to 163, and has become the largest export industry in Quanzhou.

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"Shishi textile and garment exporting countries continue to increase, which is the result of enterprises' difficulties in opening up territory and opening up territory". It is also a local government's policy to encourage and support enterprises to accelerate the "sea going out" policy under the "one belt and one road" initiative.

Lin Jinchang, director of the Shishi Business Bureau, said.

After more than 30 years of rolling development, stone lions

The annual output value is over 50 billion yuan, the birth of a number of clothing brands such as rich birds, Baden castle, and so on.

However, with the rapid growth of the domestic textile and garment industry and the overcapacity of the whole industry, the pressure of Shishi textile and garment enterprises is doubled.

Faced with the test, some Shishi textile and garment enterprises began to seek "sea" to resolve excess capacity.

Since last year, the Shishi government and the textile and garment industry have organized relevant forces to increase investment and increase overseas promotion efforts through international procurement groups, International Apparel Association and e-commerce platform, and buyers from emerging markets in the Middle East and Southeast Asia are coming.

While organizing enterprises to participate in the emerging market, Shishi emphasized "Baotuan" and went to the overseas emerging markets in the name of "clothing city" and achieved remarkable results.

Statistics show that last year, the export market share of the Shishi clothing city, the emerging markets from the Middle East, Russia and Southeast Asia accounted for nearly 50%, up 15 percentage points from the previous year.

During the "sea going" process, some leading enterprises have intensified their product research and development and production, and actively optimized the export structure of their products.

In view of the demand for high-end products in the European and American markets, since last year, Shishi textile and garment industry has developed a batch of new products, such as corn fabrics, carbon fiber fabrics, Tai Chi stone fabrics, nano chemical fiber fabrics, and so on, which are greatly welcomed by the international market.

Statistics show that in October last year, Shishi clothing export unit price less than 100 yuan of clothing, has dropped from three years ago to 65% of the current 40%; export high-end clothing.

The proportion increased from less than 20% years ago to 40% three years ago.

"In the past, as textile and clothing products were concentrated in low-end areas, our sales were difficult to enter the developed countries and regions such as Europe, the United States and Japan.

At present, with the upgrading of the proportion of high-end products, this situation has obviously reversed. "

Tian Qiming, President of Shishi textile and Garment Association, said.

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In the 1-5 month of this year, Shishi's export continued to grow, and the self export of the city was 818 million 910 thousand US dollars, an increase of 9.3%, ranking third in Quanzhou.

It is understood that at present, Shishi's exports are distributed in 160 countries and regions all over the world. In 1-5 months this year, textile and garment export accounted for 70.97% of the total self export volume, compared with 9.03%, while footwear and leather products accounted for 11.59% of the total export volume, compared with 25.2%.

Under the new normal economic situation, Shishi textile and garment export enterprises have effectively responded to trade barriers, and taken many measures to "go out".

Among them, there were 32 foreign trade companies with self export volume exceeding US $5 million in May, including 66.42% of total export volume, including dragon, foreign investment and Huahai.

According to the introduction, after 15 consecutive years of continuous growth in Shishi's foreign trade self export, the first decline occurred in 2015. After constant adjustment, Shishi enterprises gradually recovered in the pformation and upgrading of foreign trade and the optimization of export structure.

"The operation of the city's foreign trade, the support role of foreign trade circulation enterprises, textile and clothing, footwear and leather products are still the main force of self export, and the export market presents a diversity of characteristics."

Shishi Business Bureau official said.

"1-5 months despite the resumption of export growth, but the European and American market has not improved, and 2015 of the 28 key foreign trade enterprises that exported over 20 million US dollars in the 2015 year were down compared with the same period last year. We still can not take it lightly."

Shishi Business Bureau official said.

Over the past two years, due to the financial crisis, trade demand in Europe, America and Japan has dropped sharply, the international market has shrunk, raw materials, energy supply prices and freight prices have fluctuated greatly. Such unfavorable factors have caused great pressure on export enterprises. Shishi's business departments have timely ensured the timely subsidy of all relevant enterprises in the year, relieved the pressure of enterprise funds, supported the development of enterprises, and interpreted preferential policies and measures for enterprises through various channels.

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