Network Marketing Under "Ruthless" Management Mode

Why are they "ruthless"? Because their main battlefield is only " Network trading platform "Without the support of other physical resources, there is no legends about the grafting or transition of brand culture. Therefore, if they want to promote this platform, so that the recognition level of consumers from zero to trustworthy purchase, we must work hard and provide a great impetus for the operation of their businesses. As a result, the enterprises of this faction must have strong backing from the capital, and must continue to carry out various forms of marketing and promotion activities. They must give consumers greater room for profit at the price level. The purpose is to create a huge penetrating power on consumers' consumption psychology through strong marketing, and attract them to the network platform, so as to facilitate the transaction.

Low-grade Price The middle and high grade quality, convenient purchase, diversified choice, revolutionary subversion of traditional shirts purchase way...... Under strong financial backing and marketing force, after a round of torrential advertising bombing, it is possible not to worry about the benign product sales, or even to realize the selling myth of the industry. However, there are two big problems: "ruthless" faction can not worry: first, how to cultivate customer loyalty? Second, if there is a stronger financial strength, how can a more frantic marketing intervention be dealt with?

Due to the "ruthless" dependence on the simple network platform, the relative lack of the inheritance of brand culture, while the scope of service is limited to the monotonous forms such as after sale and replacement, it is easy to leave the impression on consumers only a way, a choice, and lack of a cultural foundation that can resonate with consumer psychology. When similar websites are more frequent, consumers' selectivity will be more flexible, and it is not easy to form a fixed consumer loyalty to a single website; without loyalty, there is no doubt that it can not achieve sustainable purchase.

On the other hand, simply relying on the network platform, we must maintain vigilance against the threat of the less advanced, especially the threat of stronger financial strength; after all, this model has a low threshold and can be replicable. Perhaps, for the pioneers of ruthless faction, the foundation built in the early stage is not easy to swallow by the latter. However, when a lot of laggards take advantage of the same powerful marketing method to gradually divide the limited market share, resulting in a vicious circle between the market input and output, this is undoubtedly a great competitive pressure for the advanced. From this perspective, only the "ruthless" enterprises that run faster and have stronger risk tolerance can remain invincible in the cycle of competition.

In addition, through Network direct selling In the form of complementarity with Direct stores, the "quasi" faction can choose selective competition for "ruthless" or "stable". For example, in view of the lack of ground support for the "ruthless" faction, the "quasi" School reveals its more perfect user experience and service image. After all, consumers come to the physical store to experience the visual experience and trial wear of the product, which is far better than the observation of the network products only. In view of the fact that the "stable" ground marketing channel has higher cost price, the "quasi" faction can also highlight the price advantage of its own direct store. From this, we can see that the competition mode of the "quasi" faction is more flexible.

Although the "quasi" school is flexible, however, due to the need to build direct stores in key markets, it is obvious that there will be great problems in the efficiency of development. In the current competition period of "fast fish eating slow fish", the low development efficiency is undoubtedly a major drawback. At the same time, when the number of Direct stores is large enough, the cost control and management of storefront will also be more tedious, which is undoubtedly a test for the management experience of the owners.