The Farm Girl Collages Ten Thousand Businesses A Year.

She was once an ordinary peasant girl in Zhaoyuan. Her husband's career was very successful. She could enjoy the life of "rich wife" in the eastern suburb of villa. But she chose to work hard and work hard for a thousand years. Liu Weihong's successful experience tells us: from small business to multimillionaire, sometimes only a layer of paper is separated, so long as we find the right method and put it into action and have the tenacity of encountering setbacks, everything is possible. With this belief, she has made very good achievements.

Liu Weihong started business when she graduated from junior high school. She had a tailor shop in Zhaoyuan and sold it. clothing Tian bought a luxurious villa in the eastern suburbs. Because her daughter was born soon, and she knew nothing about Yantai, she did not do anything for a whole year, but her mind was not free for a moment. A chance she went to visit her relatives in the northeast with her husband. A person who cooked pasta was sold very well. After Liu Wei hung had tasted it, she felt that it could be better than that. People eat it mainly because it is "Hygienic and convenient". It was originally sold on the street, and people could not see that its production process was not at ease. If it was put into a monopoly store, customers could see the whole process from the window. In cosmetics.2001, she came to Yantai with her husband Pan Hongcheng.

When she returned to Yantai, she began to get busy. She asked the noodle master for advice, and she tried it over and over again. The taste was quite good, but she thought it was not ideal enough. She decided to go to Beijing to find experts to study the formula.

When her husband found out what she was doing, his first reaction was that the woman was "Crazy". She put up a good "rich wife" instead of going to blast it. It was not the same as a stall. It was not enough to make such a small fortune. But Liu Weihong still went to Beijing to consult experts, and chose the most satisfactory formula.

With a formula, how can a shop open? How can it be sold? How can it be sold? How can it be linked up? How can it join? A junior high school graduate went to the bookstore to find many books on business. She looked at the way of running Kentucky Fried Chicken, McDonald's and famous Chinese chain stores from books. Her husband sneered at her idea: "joining? You still want to be in heaven!"

Long queues on opening day

In March 2004, with the strong opposition of her husband and family, Liu Weihong, full of bitterness, opened the first flower shop in Laishan's vegetable market near Yantai University, named "Hongxiang".

She decided to take a low price route to win in quantity. Because of the high cost of materials, the cost is much higher than that of ordinary ones. profit Set for each earn 20 Fen, played out the "1 yuan 1, buy three gifts one, buy five gifts two" sign.

The shop opened quietly. The shop was clean and bright. More than 10 employees dressed in uniform clothes were refreshing: they could also enter the store. Many people came to see the bustle. In a few moments, unbelievable scenes appeared: there was a long queue in front of the window.

On the day of the business, they sold more than 4000, and then closed the door only at 9 o'clock in the evening. On the second day, there were more people and eighty or ninety people at the longest time. Queuing made Liu Weihong break his brain: to line up at the door of others, block the business of others, and block the traffic. Sometimes, customers also started fighting because of jumping the queue, and even Liu Weihong himself came out of the shop, so he would encounter a large protest.

　 Twist formula 700 thousand is not for sale.

Eat the twist flower to queue up, so that Liu Weihong's business soon got a reputation in Yantai. Many people came to join us in the hope of joining.4 month. Liu Weihong got the first 9000 yuan of the franchisee. She was too happy to sleep and put the money on the pillow. She said to her husband, "you see, my first store has been successful." the husband threw her a sentence: "9000 yuan is worth your efforts?"

One day in May, a businessman in Zhejiang came up with a high price of 500 thousand yuan to buy Liu Weihong's twist formula. Liu Weihong's first thought was that the man was a cheat or a brain. The husband felt that he was a fool. The man was sincere, more than 10 times three days, and finally added the price to about 700000. However, during the more than 10 days, Liu Weihong increased to more than a dozen in the Yantai area. The development trend made Liu Weihong see the value of the formula, and she decided not to sell much money.

How much value can this 700 thousand yuan do not sell for the mysterious twist formula? How much value can it remain in Liu Weihong's hands? She doesn't know it. She only knows that she is getting busier and busy. Every day, the phone calls from all over the country overwhelms her. Her two cell phones keep on and her two ears ache. She doesn't have time to bathe, because there are 20 unanswered calls in a short 10 minutes, and she repeats the same content over and over again for a long time. For a long time, she sees the phone being scared and disgusting. There is always a lot of customers waiting for negotiation in her office. To do something decent. He always felt that fried fried dough was a cheap business, almost like a stall. Liu Weihong sold vegetables in the vegetable market so that he could not raise his head in front of people. His friend said, "let your wife shut the shop." her husband did not like to take her with him when he went out to eat. He thought that she had a smell of oil. "Mrs. Liu Weihong, who lived in the same district," disdained in his teasing: "ouch, how do you do this? Well, you haven't done enough for your family every day for a year." Liu Weihong felt that as long as he could make money, he could do whatever he could. In the view of husband Pan Hongcheng, women's duty is to take care of their children and take care of their families.

When the family was thrown away, the couple who used to be good friends often quarreled, quarreled, and even started. Several times, Liu Weihong ran out with anger. She said, "why do I still earn money? Why do I do that?" Pan Hongcheng told reporters: "every day, when the children cried, my anger came up. Could the family be called home?" every time the two people quarrelled, the daughters were all in the corner, watching them with tears. When they settled down, they would dare to quietly pull together to pull their clothes. "Don't be angry, Dad, don't be angry." because Liu Weihong was busy outside all day.

The turn of events took place in June 2004. Liu Weihong's vocal cords suddenly went wrong and his voice was so dumb that he could not speak. Pan Hongcheng had to answer the phone for his wife. In the short half a month, Pan Hongcheng was greatly inspired. He felt that as long as he was ready, any business could become bigger. He changed his attitude and formally participated in the operation of the flower shop.

　 The old father was fired.

The manager of the board store made a profit of 220 thousand a year, but Liu Weihong found a problem. In order to save money, his father reduced the lamps and lanterns, and was reluctant to turn on the lights during the daytime, and even more annoyed her. His father used to use the "garbage bags" of the special food for the purpose of saving the cost. He said, "he bought a twist, bought two pieces of plastic bags, bought four pieces of twisted material for three yuan, he wanted four plastic bags, and this plastic bag was more than 5 cents. Did it not waste?" later, when he saw Liu Wei red, he quickly hid the garbage bag, and when he left, he took it out again. Liu Weihong's father used to be her example.

Because of these things, she often quarreled with her father and ran away with her father several times. What makes Liu Weihong more anxious is that when some of her employees become skilled workers, they can not keep up their salaries and remain inexplicable. Later, she finds out that the reason for this is that his father is very "very tight" with his employees, and he often trains people, especially employees who are depressed, which affects their enthusiasm.

In March 2005, Liu Weihong could no longer tolerate his father's behavior. She formally asked her father: "Dad, I'm not your girl today. I told you as a general manager that you went home and you were dismissed." she turned to the workers and said to the workers, "you have been liberated, and no longer need to be angry again." the father who relieved the manager's duties was sent to the warehouse by the Liu Weihong to manage the vegetable garden.

After that, Liu Weihong worked out a working system and set up a punch card machine. She said that workers are not dependent on human resources, but depend on the system.

Starting a company is like having children.

Someone once bought her brand ten million, and she did not hesitate to refuse it. She said, opening a company and having children is a truth: easy not to create, once created, it is necessary to raise as a child, not be helpless, mother will not abandon her children. But how to be a mother needs skill.

"It's easy to start a business," many of the prosperous chain stores soon disappeared. She must always wake up and keep on bringing forth new ideas. Now, apart from the introduction of honey buns, there have been more than ten varieties of Mahua. She often checks the operation of franchisees, and carries out "stop" sanctions against the shops which are not in regular operation.

At present, she has opened 1500 stores throughout the country. Chain store No matter where it is, there is a queue phenomenon. Over the past year, Liu Weihong has already made tens of millions of assets in chain operations. In recent days, she is thinking of making small spears abroad and working with Australia, Japan and Korea.