Changing The Standard: A New Approach To The International Market

After being fully prepared for a period of two years, the new standard "TEDELON" launched a strong attack on the dragon industry, which caused great waves in the clothing industry, the original more than 2000 franchisees and the downstream consumers.

Recently, Prince Tai has officially announced the change of label to the outside world, replacing the logo that has been used for many years and appearing in front of the world with a new image of a more affinity and fashion sense.

"The brand logo of Tai Zi Long is known and loved by consumers for many years and spends a lot of money.

At the moment, it is imperative for Tai Zi long to spend huge sums of money to promote the new logo.

A responsible person of Tai Zi long holding group said.

The goal of Prince Tai Long is to become an international garment enterprise for hundreds of years. After expanding the scale of production, extending multiple industries, and restructuring the group industry, it is imperative to march towards internationalization.

However, the original English logo "taizilong" of Tai Zi Long is based on the combination of native phonetic alphabet, which is not easy to pronounce in the international market, and has no accurate meaning. The localized characteristics of the native language of the letter are obvious, which is not conducive to causing brand memory outside.

At present, 95% of the products of Tai Zi long are still sold in the domestic market, and the proportion of sales in the international market is not large.

Driven by various external factors, only a brand new logo is switched.

According to the introduction, the replacement is another major move after the foundation of the two production bases of Anhui Yaohai and Zhejiang Xiaoshan last year and the key investment project of the municipal government.

Last year, Tai Zi long completed the capital injection and reorganization of Zhejiang Tai Zi Long Industrial Development Co., Ltd. and Tai Zi Long Investment and Development Co., Ltd., and accelerated the pace of listing.

The subsidiary company of Zhejiang Tai Zi Long culture communication company also deals with animation, children's wear, magazines and other fashion industries.

Changing the standard brings a new opportunity of public relations communication. By taking advantage of the expansion of the business field and other important events, we will unify the brand image, reposition the corporate image and demonstrate the new development strategy.

"As a means or a piece of chess for the enterprise strategy, it is the dual responsibility of expanding the connotation and extension of the brand, which is a new trial of competition."