Heng Yuan Xiang "Xiangyun" Sweater Shows The Golden Fleece Card.

During the Beijing Olympic Games, the "auspicious clouds" torch, which traveled through the five seas and four seas in the wind and rain, is gradually approaching Beijing.

Along with the public's enthusiasm for the torch, the "auspicious clouds" concept of products has also been heard.

In June 25, 2008, Heng Yuan Xiang group released the "Xiangyun" woolen sweater in Beijing Tianya building as a design and production enterprise for the Olympic ceremonial equipment of the Beijing delegation in 2008.

A few days ago, the torch relay was being carried out in various cities throughout the country. It not only attracted the enthusiastic attention of many citizens, but also promoted the sale of all kinds of commodities that were closely related to the Olympic torch, and some smart businessmen were also continuing to tap the potential of the "auspicious cloud economy", and all kinds of "auspicious clouds" concept products came out in succession.

On the occasion of the actions of many businesses, Heng Yuan Xiang group, the old overlord of sweaters, naturally does not want to give up this "business opportunity".

Although the summer wear is coming on sale, it seems too early to talk about sweaters. But considering that the sweater listing is the "Post Olympic era" which will soon end in Olympic Games, the new sweater of Heng Yuan Xiang Group has been released for nearly two months.

The highlight of the new sweater is the two "auspicious clouds" concept sweater, which combines the two concepts of "auspicious cloud" and "Golden Fleece".

Heng Yuan Xiang, the "Xiangyun" sweater, has chosen a colorful Chinese cultural symbol, colorful clouds, which has a thousand years span in China. Moreover, in the format of the sweater size, it uses the data collected by Heng Yuan Xiang and the latest research achievement of Donghua University, the Chinese man's human body database, so the sweaters made are more suitable for modern human characteristics.

Liao Jiangnan, general manager of Heng Yuan Xiang knitting industry group, said that Heng Yuan Xiang, as a brand with the connotation of "auspicious festival" in Chinese traditional culture, has been exploring the application of the "auspicious" festival in Chinese traditional culture to the development of products, so that the brand products of Heng Yuan Xiang have a unique "auspicious" element. Even if the brand is removed, consumers can feel the unique characteristics of Heng Yuan Xiang's joyful elements, so as to experience the joy brought by "Heng Yuan Xiang auspicious auspicious".

Heng Yuan Xiang has an auspicious meaning, which coincides with the auspicious meaning of "auspicious clouds". This is also one of the reasons why Heng Yuan Xiang launched the "Xiangyun" sweater.

What is more worth mentioning is that when Heng Yuan Xiang "Xiangyun" sweater was launched at a price less than 1000 yuan Volkswagen version, it also made the only one Xiangyun "Golden Fleece" sweater specially.

There is not much difference in the appearance of the two sweaters, but their identities are quite different.

The raw material of the "golden wool" sweater is the finest wool in the world for 6 million yuan, which was bought by Heng Yuan Xiang in 2004.

According to introducing, this "golden wool" version "Xiangyun" sweater cost nuclear price is about 30 thousand dollars, this is only a concept display, not external sales.

With the Olympic Games coming into full swing, the release of Olympic economic effects is gradually changing to the consumption driven and post Olympic stage brand building during the Olympic Games.

It is reported that Heng Yuan Xiang "Xiangyun" sweater order quantity has far exceeded the number of new orders in previous years, and ranked the top of all kinds of sweater products orders in 2008.

Some experts predict that from 2004 to 2008, the investment demand related to the Olympic Games is expected to exceed 280 billion yuan, and the total investment will reach 15000 billion yuan. As a result, the total social consumption demand will increase to 100 billion yuan, and the total consumption market will exceed 15000 billion yuan. The total consumption demand in the future will probably exceed this figure.

The Olympic economy will bring us a huge business opportunity of over 3 trillion yuan, thus forming a huge Olympic economic industrial chain.

A reporter asked: "sweater" has always been one of the hardest hit areas of counterfeit products. It is reported that a new flower shape can be copied out of a similar flower shape without a month.

Will the "Xiangyun" sweater fall into the vicious circle of "auspicious clouds"?

Liao Jiangnan, general manager of Heng Yuan Xiang knitting industry group, is not worried.

He said that in order to achieve real differentiation, Heng Yuan Xiang specially added some patents such as human body database, golden fleece and other Heng Yuan Xiang in the "Xiangyun" sweater design to increase the competitiveness of the products.

The flower pattern of "Xiangyun" sweater has been registered by copyright.

In the future, the unique "auspicious cloud" flower shape may become the unique element of Heng Yuan Xiang sweater.

In the production, Heng Yuan Xiang and Italy sweater traditional enterprise Dardano company, the company's characteristics are more emphasis on sweater color matching, and the shape of the details of processing, so there is imitation, and also lack of Heng Yuan Xiang "Xiangyun" sweater charm.

Now, the "auspicious cloud economy" continues to heat up along with the Olympic heat. Some experts remind us that when we launch Xiangyun products, we should enhance the connotation of products and increase the competitiveness of our products.