Shanghai Will Host China International Home Textiles And Accessories (Chun Xia) Fair

< p > despite the fact that the performance of the whole 2012 < a href= "//www.sjfzxm.com/" target= "_blank" > textile < /a > is not satisfactory, but for 2013, we are still full of hope.

"After all, the home textile industry is still good in the textile industry, and everything will be fine."

The head of an enterprise said he believed that the home textile industry would find its own light in 2013.

This is also the desire of many home textile enterprises, so they are ready to make the first step in the new year through the exhibition.

The China International Home Textiles and accessories (Chun Xia) fair, which is to be held in Shanghai Expo exhibition hall on March 5-7, provides a favorable platform for brands and enterprises.

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< p > < strong > solving the confusion of spring and summer < /strong > < /p >

< p > as a professional event in the domestic household textiles and cloth industry, which is not long history, China International Home Textile Exhibition (Chun Xia) is an important exhibition of autumn and winter extension. It has an irreplaceable influence.

After three years of "integrated accumulation", the scale, professionalism and popularity of China International Home Textile Exhibition (Chun Xia) have gone up to a higher level. The home textiles and cloth products displayed in this exhibition can represent the high standard of the industry.

In March this year, the brand and professionals of the home textile and textile industry will gather again to show the latest products and show the new atmosphere of the new year.

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< p > for Chinese people, only after the end of the new year can we call it a new year. The China International Home Textile Exhibition (Chun Xia) is just the first month after the Chinese Lunar New Year. It is the best time for the company to display its new image.

Often, there are new trends or new directions for brands to be displayed in the China International Home Textile Exhibition (Chun Xia) to inform the world.

In addition, March is also the occasion for many powerful enterprises to hold the order meeting. Usually, the new product launches of each brand will last for 2~3 days, and various ways, such as star attendance, spot raffle, model show and entertainment show, will attract the franchisee. The product conference will be a colorful party.

However, not every enterprise has such financial resources or is willing to be extravagant and wasteful. Or, if there is no such practice as a cloth enterprise, a new product conference will be held. How can these enterprises promote their new products to franchisees? China International Home Textile Exhibition (Chun Xia) just provides an effective platform.

This platform can gather the largest number of franchisees and shopping malls purchasing managers in a short time, provide the right place at the right time, each brand can get an excellent stage and display the brand demeanor to the audience.

For agents, this is also a great opportunity because they can participate in more conferences and see more brand new products on the same platform at the same time.

Ordering itself is a coexistence of risks and opportunities.

Whether the future products sell well depends on the experience and vision of franchisees.

Franchisees want the lowest risk, so we need to see more brands in the market.

In order to better display the products, many brands only hold expensive orders.

In fact, the brand can be displayed through the exhibition platform, so that the cost can be given to franchisees, and more concessions can be provided to them. < a href= "//www.sjfzxm.com/news/index_q.asp >" policy > /a ", kill two birds with one stone.

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< p > < strong > looking for new business opportunities < /strong > < /p >

At the beginning of the new year, the home textile brand is most concerned about the industry prospects for the new year. At the end of 2012, the latest research report of the Greater China Research Division of the Standard Chartered Bank, the "amazing recovery", is expected to rebound in the first half of 2013 after the contraction of the residential real estate industry in 2012.

Meanwhile, the latest statistics released by the National Bureau of statistics show that the characteristics of China's property market rebound are very obvious.

In the first 11 months of 2012, the total area of commercial housing sales increased by 2.4% over the same period last year, while the previous 10 months fell by 1.1%.

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< p > home industry is closely related to real estate. As a part of household products, the home textile industry is also favored.

Property market demand growth, home textile industry demand has also been adjusted.

The concept of "light decoration and heavy decoration" has been more and more popular among the people. Therefore, the soft clothing industry is more easily developed in 2013.

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< p > now, for home textile enterprises, the most important thing is to guide consumption, stimulate consumers' pursuit of quality of life and demand for soft clothing.

Let consumers realize that compared to hard clothing, furniture and building materials, soft cloth art is more economical and affordable. It can make house decoration become distinctive by improving the bed decorations, decorative blankets and other home accessories.

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< p > however, for a single brand, guiding consumption is not an easy task.

While many brands are poised to grow together, raising consumer awareness together makes it easier to find opportunities.

Just like today's holiday economy, almost every festival such as "51" and "eleven" will be promoted collectively.

It is also like the outbreak of e-commerce on the double "11" in recent two years, whether businessmen or consumers are looking forward to this consumption day.

The consumer also grasped such a rule, only in this special day and holiday will launch shopping.

In fact, this is the consumption habit produced by industry and market.

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< p > Exhibition -- this a href= "//www.sjfzxm.com/news/index_s.asp" > textile brand > /a > gathering moment is the best time for the industry to burst energy.

Aside from the competition on the same stage, if the brand can work together to make efforts to guide consumption, such as promoting the use of home textiles products to the spectators, and encouraging distributors to promote high-quality products, we believe that every brand can find new opportunities for development from the progress of the industry.

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