Shanghai Will Hold China International Home Textiles (Chun Xia) Exposition

< p > < strong > avoid competitive edge, choose spring and summer market < /strong > < /p >

< p > - starting from the functional innovation of China International < a href= "//www.sjfzxm.com/news/index_s.asp" > Home Textile < /a > (Chun Xia) exposition < /p >

"P" in the past, the spring and summer home textile cloth art because of short sales time, not enough attention, resulting in the spring and summer home textile market development is relatively lagging behind; in recent years, with hemp, silk, bamboo fiber and other raw materials for raw materials made of curtains, cloth, air conditioning is best-selling, the spring and summer home textile industry has gradually grown up.

After entering the spring, spring and summer home textile products are scrambling to enter the market and seize the opportunity. There are thousands of yuan and even more than 10000 yuan of high-grade spring and summer home textile products in the shopping mall. Many home textile brands have joined the ranks of new spring and summer textile products, hoping to get a share in the market.

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< p > < strong > good faith self discipline ushering in new opportunities < /strong > < /p >

Under the circumstances, under the circumstances, the China International Home Textiles (Chun Xia) fair, jointly sponsored by the Chinese family "a href=" //www.sjfzxm.com/ "target=" _blank "> the textile" /a "Industry Association, the China Council for the promotion of international trade and the Frankfurt Exhibition (Hongkong) Co., will set sail at the Shanghai Expo exhibition hall on 5-7 March 2013.

Before that, the industry focused on the upper and lower reaches of curtain fabrics and other seminars, all pointing to brand, marketing, self-discipline and other core topics.

Curtain fabric industry is in a period of rapid development, and its products have improved significantly in terms of environmental protection, quality and life. However, the lack of service system has become an obstacle to the development of the whole industry.

There are many chaos in the market, such as management chaos, product chaos, price chaos, service disruption, and industry related standards lag behind.

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< p > in recent years, with the continuous improvement of Chinese people's consumption ability and consumption consciousness and the collective efforts of a number of excellent enterprises, China's curtain fabric industry has ushered in a promising new development opportunity.

When the quality of products is no longer the main bottleneck hindering the development of the industry, business integrity and service guarantee become the core of further development.

The disorderly pricing of products and the uneven quality of after-sales service are the current unhealthy situation of curtain fabric industry in China, and are also the key problems to be solved urgently.

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< p > China International Home Textiles (Chun Xia) exposition takes the lead in putting forward normative requirements for the development prospect of the industry. It aims to effectively integrate industry resources nationwide, enhance the image and popularity of the industry, and promote the healthy development of China's Chun Xia home textiles industry.

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< p > < strong > exhibition indicates new market road < /strong > /p >

< p > at present, the share and market share of spring and summer home textile products in the whole home textile industry is still small.

Many spring and summer textile enterprises in the rising stage are very cautious about the development and production of their products. They said: "when the industry has just won the market recognition, we must use quality to maintain the industry and brand image. Only by good faith management can we win the recognition of consumers, only consciously maintain market order, and spring and summer home textiles enterprises will have common development."

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< p > Wang Gaoming, chairman of Zhejiang Han Bo home limited company, said that the acceptance of the cloth products is not very high due to the influence of the real estate industry and the lack of market domestic demand. Therefore, enterprises should develop more affordable and beautiful cloth products to attract the attention of consumers.

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< p > Yang Linshan, chairman of Zhejiang Zhong Wang Holding Group Co., Ltd., said: "the former curtain fabrics are mainly exported, and they are mainly westernized in flower styles, colors, patterns and styles. They do not pay much attention to the study of domestic consumption market demand, and there is a phenomenon that products plug into the market. This is an important reason for the poor sales of spring and summer cloth products in the past.

Today, enterprises have been excited and flexible to study the market, producing new products that are smooth, beautiful and comfortable.

What companies need most now is an open and information integrated platform, explaining the breakthroughs of industry and enterprises to distributors and consumers, and changing consumers' views on sticking to the rules of spring and summer home textiles, thus changing the concept of consumption and guiding the new market consumption.

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< p > no doubt, the best platform is the China International Home Textiles (Chun Xia) fair to be held in March 2013.

In mid and late 4 every year, spring and summer home textile products have already landed in the store counters and retail terminals, so March is the best time for large-scale brand promotion.

From the last China International Home Textiles (Chun Xia) fair, we can see that Chun Xia's home textile products shine brilliantly at this exhibition.

The enterprises that produce spring and summer home textile products have found the best publicity platform to avoid the edge of the autumn and winter textile market competition and accurately and timely enter the new home textile market in spring and summer.

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< p > home textile products such as cotton, linen, silk and other natural fibers are used to cater for the current life philosophy of consumers' health and environmental protection.

"Our products are very environmentally friendly, but in order to increase the share of the market, we need to publicize the concept of environmental protection for consumers."

Lu Wenlong, chairman of Zhejiang Zhejiang Ltd.

The company has made full use of its characteristics such as moisture absorption, breathtaking, deodorizing, low carbon and environmental protection.

Since the financial crisis, the company has shifted its main energy to the domestic market, participated in the China International Home Textile (spring and summer) Fair several times, and displayed the corporate image and fist product through the special booth, and further expanded the domestic market with the help of the exhibition.

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< p > international market is also a high interest point that enterprises can not abandon by environmental protection routes. Compared with the domestic market, the international market is more inclined to environmental friendly fiber products such as cotton and hemp.

One of the characteristics of China International Home Textile (Chun Xia) Fair is to invite famous international channel traders to watch exhibitions. This provides an opportunity for enterprises to display their own characteristics and expand their channel resources.

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< p > in 2012, the overall development of the textile industry slowed down. Only the "a href=" //www.sjfzxm.com/news/index_c.asp > Home Textile Industry < /a > steady growth has become a highlight, and the prospect of home textile market is good.

In the process of industrial pformation and upgrading, spring and summer home textile enterprises should seize the opportunity to develop the traditional spring and summer textile products industry into a new eco textile industry, improve the proportion of home textile products, and let the home textile market no longer have a low season.

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