Clothing Store Marketing Management Skills Purchase

Planning procurement

Before planning, it is best to study the habits of general garment manufacturers.

(1) clothing manufacturers often induce customers to buy first, so that customers can not place orders at the same time, and the pressure of delivery is too great.

In this case, the buyer can postpone payment.

(2) the garments that are commissioned for sale are usually paid or taken monthly after the sale of garments.

The advantage is that there is no need to invest money in clothes purchased first.

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(3) if you can predict the quality of clothing before buying a large quantity of goods, you may make a big profit. But when you invest in speculation, you can only use extra money, otherwise the risk will be great.

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(4) excellent clothing buyers will take a rational attitude towards the unlisted garments, but the risks are still there and there is a possibility of losing money.

However, a lot of valuable experience can be gained from mistakes.

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(5) experienced businessmen tend to look forward to a new fashion market.

As a result, the purchase price can be depressed and increased profit margins and improved competitiveness.

Choose a good clothing wholesaler.

At present, there are two main categories of clothing retailers' purchase channels: one is clothing wholesalers, and the other two are manufacturers.

Now it seems that there is a trend that more and more clothing retailers, especially larger shopping malls or stores, are more willing to purchase goods directly from factories under the influence of industrial direct selling and the pressure of competition in the clothing market.

But that does not mean all clothing retailers.

All of them can be settled directly through production and marketing. In fact, in modern clothing management, quite a lot of clothing retailers, especially the majority of small and medium-sized commercial enterprises, still have to rely on clothing wholesalers as their purchasing channels.

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A shrewd businessman never hangs his goods on a tree. He always comes from several clothing wholesalers.

In the process of contacting with many clothing wholesalers, he will choose one or two clothing wholesalers from them as his own fixed purchase channels.

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Clothing wholesalers are multifarious, and apparel retailers must be cautious when choosing and using them.

Generally speaking, we should pay attention to the following aspects.

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(1) whether clothing wholesalers are willing to guide and help clothing retailers to become a well run and well selling shop.

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(2) whether the wholesalers of clothing depend on the growth of the retail industry in the growth of their retail sales, take into consideration many aspects for the clothing retailers, honest management and credit.

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(3) whether clothing wholesalers have certain warehousing capacity and can provide pportation services in order to reduce the burden of inventory for garment retailers.

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(4) whether clothing wholesalers can provide promotional services, advertising, pricing, sales and business intelligence for apparel retailers.

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When choosing a clothing wholesaler, it is necessary to weigh the distance between the supplier and the supplier, and proceed from the principle of economic rationality, so as to save costs and improve efficiency.

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Choice

It should not be too many, so as to establish long-term relationship with some clothing wholesalers.

In the long run, long term relationship can ensure the stability of clothing retailers' supply and get appropriate help from the purchase units.