Channel Change In Garment Industry

The function of value creation and interaction can not be completed solely by terminal stores. It is necessary to form a clothing consumption interface through the cooperation of business partners.

As a channel trader, it is bound to be efficient, professional, service-oriented and centralized to adapt to this trend.

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1. efficiency

With the increasing demand for products, services and convenience, and the quickening pace of market competition, who is the first to respond to the needs of clothing consumers, who can first accelerate the reaction speed of the market, and who can find the place to live.

Quick, smart and efficient are the foundation of future survival.

Instead, those who are widely netting, without rhythm and slow movements will be swept away by the market.

2. specialization

More and more personalized needs will require sophisticated and specialized services.

Large and complete no longer have the advantage, can identify their expertise, choose niche positioning, focusing on professional market channel business, but can find their target market.

Professional people do professional things. This is an irreversible historical rule.

As the market matures, it is more difficult for non professional channels to find market space and opportunities.

3. service oriented

The service power of channel is the inevitable result of market demand upgrading and terminal interface functional requirements, optimizing structure, subdividing and complementing each other.

For different clothing consumption groups and different market functions terminals, clothing and garment enterprises should make good subdivision and complementarity through product, price and policy differences, so as to maintain the balance between market volume and order.

Clothing consumers are no longer just products, they need stereoscopic system support such as experience, atmosphere, service, consultation and so on.

The channel providers who simply deliver products can not adapt to market changes.

Business can survive.

4. centralization

Centralization is the shuffle process that any industry will grow with maturity.

The driving force of clothing consumption group brand identification and the rich interface function of terminal interface enhance the entry threshold of channel merchants.

Poor service capabilities, and relying on buying and selling channels, will inevitably be abandoned by the market, and the market will increasingly focus on excellent channel providers.

And the emerging channel Internet, because of convenient and efficient service, has been the hot rod of clothing consumer groups.

However, with the maturity of IT and e-commerce technology in recent years, the clothing consumer groups gradually become more rational about the consumption of Internet clothing.

Internet merchants are also facing tremendous changes.

Transactional network operators are gradually being eliminated. The high and high interactive network operators should cater for the demand. Clothing and garment enterprises should implement different strategies and management according to different channels: the small shops should focus on distribution and emphasize the density of the market; KA stores should be aligned with manufacturers to do brand building and regional agitation; franchised stores are windows of professional service and image; enrich the user experience and become the mainstream of the market.

Internet operators without value-added services have been gradually left out, and value-added services are more popular in the market.

Many popular group buying network operators have been unable to go deep into user value because of their simple price difference operation.

With the awakening of users, the industry continues to shuffle, in the past to take advantage of low prices and fake and shoddy.

The net profit of consumers has been decreasing.

On the contrary, real brand dealers emerge.