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Men'S Exclusive Shopping Center Unveiled In Hongkong

2011/10/28 9:15:00 85

Hongkong Men'S Fashion Show


Landmark Men's shopping center covers an area of about 5600 square meters, specializing in men's wear, cosmetics and small objects.


In Hongkong, men now have their own exclusive shopping centers.


In the early October,

Hong Kong

Landmark mall has been rebuilt and built into a exclusive shopping center for men.

Fashion Show

Actor Louis Koo (Louis Koo) also appeared in the show.

The shopping center, called Landmark Men, occupies 60 thousand square feet (about 5600 square meters). It specializes in men's wear, cosmetics and small objects. It has Thomas Pink, Gucci (Gucci), Valentino men's wear (Valentino Men) and other famous retail stores.


The opening of Landmark Men once again reflects men's luxury for Asia.

market

It has a decisive influence.

Nearly half of the luxuries in Chinese market are purchased by men, and the proportion of men's sales in Asian market, such as Coach and Louis Weedon (Louis Vuitton), is higher than that in other parts of the world.

Take Cox Chi as an example. The company said earlier this year that 45% of handbags were sold to men in the Chinese market.


Chinese women's consumption of luxury goods is on a par with men (the first time they overtook men) last year, but men's spending on clothing is still higher than that of women.

Bain (Bain) survey showed that men's clothing outlay amounted to 7 billion yuan (US $1 billion 100 million), while women were only 2 billion 800 million yuan.


Hongkong Land, the landlord Plaza, said the company wanted to seize the opportunity to gain more profits in the men's commodity market, and decided to create a shopping mall specifically for men in early 2009.


Zhou Mingzu, executive director of the commercial real estate company of Raymond, said: "I think that men who buy things for themselves constitute a unique market group." (Chow)

This market is always there, but we are developing it now. "

He said, "men can now go downstairs and enter a more private space."


The company says shopping centres are geared towards global customers, including mainland Chinese tourists who are shopping in Hong Kong.

Consumers from mainland China have recently become the main force in Hongkong's retail industry.


Zhou Mingzu said, "Landmark Men welcomes all men to come to buy custom goods, whether they come from Hongkong, mainland China, America or Europe.

We want to create an exclusive domain for them. "

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