Blowout Growth In China'S Children'S Wear Industry

At present, the main force of China's children's clothing market has been gradually formed by the parents of the post-80s generation. As the only child of the first generation, they experienced and accepted the baptism of the market economy, globalization and the Internet process.

The typical "6+1" family structure in China has made the Chinese children capture the unprecedented attention of the whole society and family in the twenty-first Century. Nowadays, the consumption demand of children's clothing market has already surpassed the practicality of the past to satisfy the basic life, and has begun to turn to the fashionable brand personality.

As the second largest country in the world, China has 300 million children, with an average annual growth rate of 16 million.

In 2008, the total consumption of children's clothing in China reached 50 billion yuan, with an annual growth rate of 13%. It is estimated that the consumption of children's clothing will exceed 70 billion yuan in 2011.

With the continuous growth of consumer demand for children's clothing, the tremendous business opportunities in China's children's wear market have stimulated the investment enthusiasm of many enterprises at home and abroad, and more and more children's wear brands have sprung up. Among them, some famous adult clothing brands expand their children's wear items, such as Burleson, Adidas, 361 degree, Semir (Barbara), cartoon brands develop children's shoes, children's shoes derivatives, such as lion king, tennis prince and Harry Porter; foreign trade enterprises pform domestic children's clothing brands, such as I-baby, Fran.