Buying Clothes Is Not Easy.

　 Yang Qibin: keep sensitivity to creativity and design.

Although there has been a period of operation in the operation of the market, it is still ahead of us to get to the table. Buyer It is a promising industry. Buyers need to control and execute budgets. This requires that they have a certain understanding of the market, while maintaining sensitivity to creativity and design.

　 Chen Yuejiang: to be a versatile

Buyers need three main capabilities: Design planning Commodity organization and sales management. Buyers need to provide development plans to the design department, coordinate the distribution of goods, and understand the terminal sales status. The aggregation of these information will also affect the development of the entire product. Designers should go to the market instead of staying in front of the computer everyday.

Designers should go shopping every day, and have a "imaginary enemy". They can learn more about the sales situation of the "imaginary enemy", the frequency of goods loading, the way of display, and so on.

　　 Yao Feng: designers should be good at strategy.

Set up, represent design; calculate representative strategy; division, represent operation ability. Buyer styled designers are responsible, confident and confident in their own products. A reasonable allocation of budget requires absolute responsibility. A designer draws many designs every day. There will always be too many money to be shot by the boss. Confidence will inevitably be hit. Designers should not be discouraged and learn and grow in the wrong way. Of course, if a designer can make a stock order for the company instead of simply drawing the design, it will take a shortcut for the company. To be a qualified buyer designer, it should be close to the market, close to the enterprise, close to marketing, and close to consumers.

It is suggested that enterprises take a store in one area to allow three buyers to operate. If the sales volume of the store exceeds the average level, it will be successful, otherwise there will be a problem. Some larger stores will take out one of them to pilot.

Zhao Xiaolu: Designer We should see more.

As early as in 2002, a Korean designer took a lot of money to buy six big leather suitcases in Spain when he was exhibiting in Spain. After returning, these clothes were modified into clothing suitable for the Asian market. Now, she has developed very well in China. Designers should pay more attention to various markets and cultivate design vision.

　　 Mai Xiuzi: first designer, then Buyer.

The requirements for designers are not only at the level of design, but also the ability of buyers. If a designer only looks at the information and does not go to the department store to face the consumer, it is difficult to understand the market.

In fact, the buyer's career is longer than that of the designer. The buyer needs to be sensitive to art and fashion, understand marketing and control the brand. New people can consider making design first and gradually learning to become a buyer.