Luxury Prices Rise In July!? Is Luxury Brand Price Increase True Or False?

Now those luxury goods Fanatic, pick up one of their classic bags, do not say how much this price, come up and say: "my bag just a year up 5000 yuan ah."

　 Luxury prices will rise again in July?

"Once I heard a waiter introduce a product, I had an impulse to buy it as soon as it was limited," penny said. Now the waiter comes up to pick up the bag, and the price may rise soon, so he quickly thinks whether to pay the bill immediately. "

Luxury has a round every year Price increase Is the price rising wave after wave, or does the business grasp the psychology of consumers and promote the sales of goods by the information of price increase?

The waiter didn't introduce the product, but said that the price of the product might be increased immediately

Is luxury really rising or do you want people to place orders quickly?

It is because the price rise in Europe does not keep pace with the global price rise.

Last summer, the price increase of chanel bag caused many disputes. For example, the price of a classic chanel bag was about 20000. After the price increase of 25%, the price of this bag increased from 20000 to 25000. After the price rise of Chanel in 2010, luxury began to usher in a trend of price rise, many luxury brand It's an unprecedented price increase twice. And most of the shopping fanatics, ignoring the price hike, are buying more crazily.

"Since July 1, Cartier has increased by 3% in watch category and 7% in jewelry category," a netizen posted on Weibo Before this year, many media reports about the rise of luxury brands have been reported. Ms. Xu, a housewife in Hong Kong, usually goes shopping twice a year in December. There are many discounts at this time. I heard that some brands will raise their prices in July this year. I have already reserved the air tickets for the end of June. The shopping list has been listed for a long time. We must go before the price rises. "

Miss pan, who has just returned from her overseas trip, said, "the waiters at the counter don't know what's going on, and they don't introduce the products properly. Pick up a bag and say, how much was the price before, how much is now. In fact, it's just like a piece of clothing in a bag. At the end of the day, it seems that it will become a collection. If you buy it back, you will be able to appreciate what price you can get in five years. I don't like this kind of sales promotion. Luxury goods are the life accessories of some high-income people, and the collectibles are two different things. "

　　 Is it true to raise the price or do you want people to place an order quickly

The reporter visited several luxury counters in Hangzhou. Chanel said that prices of some products had been adjusted two months earlier, and there would be no price increase information in July. Ms. Celine didn't receive a notice of price increase in July.

Many fashion people analyze on the Internet: luxury goods mostly follow the psychology of consumers, so they will make some limited production products, "scarcity" is one of the traditional strategies. Now they are increasing prices, to a certain extent, in order to meet the needs of consumers.

As for whether there was another round of price increase of luxury goods in July this year, many netizens also said on the Internet: "now many luxury goods are out of stock in domestic counters, so a lot of global purchasing services have been achieved. Many online shop vendors spread rumors, trying to tell the buyer that the price of a certain brand may rise, just to encourage the buyer to place an order quickly. This phenomenon is very common, and a small number of buyers are not very familiar with the price of some brand products. As soon as they heard that they wanted to increase the price, they immediately placed an order. "

　 Foreign price increases or to balance global prices

Last year, because of the devaluation of the euro, many domestic tourists went to Europe to shop. For example, a bag of about 30000 yuan in China can be bought in Paris for 20000 yuan, which is 10000 yuan difference. "If you have a general shopping list, it's worthwhile to report directly to a group to go shopping in Europe," Ms. Zhou said This year, most European luxury goods companies have seen a comprehensive price rise.

According to the analysis of the world luxury goods association, on the one hand, businesses do this to reduce the brand value shrinkage caused by the devaluation of euro, on the other hand, it is to balance the global market layout and reduce the import and export pressure of trade. According to the survey, 95% of European luxury goods companies believe that price increases will not only not lead to consumer loss, but will accelerate the growth rate of brand sales, which is unmatched by any ordinary brand.

"In fact, the prices of several products here are similar to those in foreign countries. At present, I'm afraid that domestic customers will go abroad for shopping. Now, prices of many commodities are not adjusted at home, and there may be a small part of price increases abroad, just to narrow the price after exchange rate conversion."

Will the price adjustment of European luxury goods affect Chinese consumers? According to the survey of luxury consumption data in France, Italy and Britain by the World Luxury Association, it is found that Chinese account for 75%. According to the report, China is expected to become the largest trade center of luxury goods in the world.