Review Of YOUNGOR'S Brand Building In The Past Ten Years

Just like reviewing YOUNGOR's ten years' information construction, Mr. Li Rucheng, President of the group, said: "clothing city and store are hardware and human body. Information is the software and brain that ensure the normal functioning of hardware or body, playing an extremely important role."

For an enterprise that aims to shape the international brand image, especially in the traditional manufacturing enterprises, informatization has become a hard measure.

The degree of informatization not only relates to the audience's recognition and the weight of the right to speak, but also becomes the key to the success or failure of an enterprise.

As a representative of the domestic garment industry, YOUNGOR can develop from a small town factory consisting of 20 thousand yuan assets and more than 10 educated youth in 1979 to thirtieth in the list of China's top 500 enterprises in information technology.

Since 2000, YOUNGOR has been in the forefront of the domestic textile and garment industry through ten years of continuous information construction.

At the same time, ten years of investment and accumulation have also made it go out of a very characteristic way of information development.

Just like reviewing YOUNGOR's ten years' information construction, Mr. Li Rucheng, President of the group, said: "clothing city and store are hardware and human body.

Information is the software and brain that ensure the normal functioning of hardware or body, and play an extremely important role.

Seeking change: strengthening comprehensive competitiveness

Since the 90s of last century, the YOUNGOR clothing sector has achieved great success through the strategy of creating YOUNGOR clothing brand. The market share of its leading products shirts and suits has ranked first in the same industry for several consecutive years.

But with China's accession to the WTO, the international and domestic clothing market has undergone tremendous changes, and the competition has become increasingly fierce. The pressure of development has forced YOUNGOR to seek new changes.

In 2001, YOUNGOR put forward the strategy of "decisive battle in the terminal", set up 162 branches in the whole country, invested more than ten billion yuan, opened more than 400 self operated stores and more than 2000 commercial outlets, and formed a huge terminal sales network.

In order to better manage and operate the network, YOUNGOR and the Chinese Academy of Sciences jointly launched and implemented the "YOUNGOR digital project". So a ten year (2001 to 2010) information development strategy was born.

In this strategy, YOUNGOR hopes to build up a computer network system covering the whole country based on advanced computer technology and management technology.

At the same time, we should plan the overall application needs of YOUNGOR group, optimize the business process, standardize the management links, establish a supply chain management system that integrates logistics, information flow and capital flow in the YOUNGOR group's upper and lower links, and ultimately improve the management level and corporate image of YOUNGOR group, enhance the economic efficiency of enterprises and the comprehensive competitiveness of domestic and foreign markets.

In terms of specific tactics, YOUNGOR's information system is based on the overall design framework, that is, to implement and implement the idea of outsourcing single system units to IT manufacturers. It is called "combined information technology" by Han Yongsheng, a professor and doctoral tutor of Graduate University of Chinese Academy of Sciences School of management.

After ten years of construction, YOUNGOR information technology already has an integrated information system based on procurement, production, distribution and retailing. The management system of ERP and OA represented by textile fabrics, as well as the communication system represented by 263 enterprise mailboxes, has become a model in the industry.

Construction: moving on the occasion and steadily advancing

Since the beginning of 2001, according to its own characteristics and development stages, YOUNGOR has been moving forward step by step on the basis of a great strategic premise, and has added or supplemented some important information systems according to actual operational requirements.

CAD systems, garment production ERP system, logistics distribution DRP system, retail POS system, fabric ERP system, customized system and self built mailbox system were successfully implemented.

We will steadily push forward the ten year strategy of informatization.

"In all information systems, the most basic application is self built mailbox."

YOUNGOR group information center should be manager, "we believe that communication information is the lifeline of enterprise informatization, so we value it very much."

Unlike other systems, outsourcing is the first choice we have built and invested a lot of money and manpower. "

However, since 2006, with the smooth expansion of YOUNGOR's business in Hongkong, Japan and the United States, overseas business contacts have been frequent.

However, as an important communication tool for overseas business, mail systems continue to delay sending messages, returning letters or even losing letters, which seriously hampers the progress of overseas business.

The self built post office, which originally used to satisfy the group's internal communication, although it could satisfy the domestic mail service, was relatively weak for sending overseas mail.

In order to solve this thorny problem thoroughly, YOUNGOR decided to outsource the overseas mail to the famous 263 enterprise mailbox in the industry.

It is understood that 263 enterprise mailbox not only in the domestic computer room, but also in Hongkong, the United States, Dezhou, Dallas and other places to deploy server cluster, fully make up for the lack of YOUNGOR's original information system in overseas business, overseas business communication is smoother, staff efficiency has been greatly improved.

"Information construction in different periods reflects the characteristics of YOUNGOR's industry and confirms YOUNGOR's development thinking and scale."

The YOUNGOR Group Information Center said to the manager, "it is worth mentioning that because most of our system is outsourced, we are very cautious and even harsh when choosing suppliers.

Like 263, the enterprise email is selected after our thorough investigation.

This fully guarantees the quality of our future use. "

{page_break}

Ending: information results are immediate.

"The construction and application of information platform not only plays a huge role in YOUNGOR's production and operation, but also provides strong management support for rapid, low-cost and large-scale expansion of enterprises."

A department head of YOUNGOR said.

When implementing the first phase plan from 2001 to 2006, the benefits brought about by information technology have been very significant.

At that time, YOUNGOR invested 120 million yuan in information technology, and its product inventory dropped by more than 30% before implementation, saving 250 million yuan in inventory cost, enhancing the ability of quick response and controlling the cost of the enterprise, complicate order processing and procurement management automation, improving the efficiency of capital operation, improving communication between departments and overseas, reducing the losses caused by human errors by about 20%, increasing the responsiveness of the company to orders, shortening the production cycle from 45 days to 45 days in the past 90 days, and customizing the system to achieve zero inventory production, and only added 200 million yuan to YOUNGOR in 2003 alone.

Obviously, such a huge change is hidden in the "organic combination" of the information systems behind YOUNGOR's information system.

2010 is the year when YOUNGOR's "ten year strategy for information technology" was ended.

After 10 years' time, YOUNGOR's information technology has been continuously improved, and has embarked on the road of benign development of the garment industry's design digitalization, production process integration, rapid reaction, intelligent control and enterprise management information.

"In the next ten years, YOUNGOR will fully cooperate with the 263 manufacturers based on industry trends and needs, and further enhance the level of information technology."

The information center of YOUNGOR group said to the manager.

The information system constructed by different system units confirms the development track of YOUNGOR's diversification and internationalization, and has won many important awards such as "500 strong Chinese enterprise information" and "China informatization construction project achievement award".

YOUNGOR, who has tasted the sweetness, has regarded informatization construction as an important means of market development, technological innovation and optimized management, and has further strengthened the development strategy of enterprise informatization strategy.

Some experts pointed out that YOUNGOR's informatization construction not only created the precedent of the traditional clothing industry informatization, but also became the benchmark for the informatization construction of the garment industry, and provided a good reference for the surrounding industries.