Sporting Goods Will Be The Fastest Growth Force In The First Quarter Of Next Year.

< p > recent sporting goods stocks appear to be showing signs of improvement. The market expects that the inventory problems of sports goods companies in the past will be further resolved. Among them, investment bank Mei Yin Merrill expects that the industry will recover its fastest growth in the first quarter of next year after experiencing two to three years of low tide.

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< p > although the earlier flying international (01998) fat profit police made a rise in sports products, the problem of flying was the highlight of other large sporting goods stocks.

Because in the consolidation tide of the industry, a powerful company can expand its market share. In this respect, XTEP International (01368) has the brand advantage.

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In 2012 P, although XTEP recorded a net profit regression with its peers, 16.18% of the backwards was the best among Hong Kong listed peers.

At the same time, XTEP is the only sports share that has been growing year-on-year, in which the gross interest rate of XTEP brand products rose by 0.1 percentage points to 40.9%, and the gross interest rate of other brands fell 13.7 percentage points to 25.5%, making the overall gross interest rate drop by 0.1 percentage points to 40.7%.

The results reflect the success of XTEP's brand and use its clear market positioning - running series to play the ability to resist falls.

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During the period < p >, < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > shoes and accessories income increased by 8.5% and 4.1% respectively, a target= "_blank" href= "_blank" > clothing > 6.9%, the proportion of total income was 48.6%, 1.9% and 49.5% respectively.

The increase in footwear revenue is mainly due to the development and promotion of XTEP's running shoes. Last year, XTEP sponsored more than 10 large international marathon events in the Greater China region, including the Hongkong Standard Chartered Marathon.

Compared with the competitive advantages of other international brands in basketball and football, XTEP wisely chose the field of running and marathon.

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< p > in fact, sporting goods are becoming more and more professional. XTEP has played an innovative role and has reached the international standard in the design and manufacture of running shoes. Spokesperson Gatlin, who wears XTEP running shoes this year, has won more than one diamond Championships, making the brand's popularity in the mainland continue to improve.

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From August 31st to September 12th this year, the twelfth China National Games sponsored by XTEP will be held in Liaoning province. This is not only the three consecutive sponsorship of XTEP, but also the opportunity for the brand to expand its market share to the northeast region.

It is understood that XTEP has already made arrangements to further improve the national layout.

With the steady solution of the industry inventory problem, XTEP is cooperating with the new regional development strategy at the time point, and believes that the second half performance is worth looking forward to.

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< p > in the first half of the year, the first Shanghai just released a report. It is expected that XTEP is one of the fastest recovery of many sporting goods stocks, plus XTEP has always been generous in dividend payouts, and last year the dividend yield reached 61%, which fully reflects the company's confidence in the business prospects.

After experiencing the pains of the industry, XTEP can be stronger and should be absorbed in the bargain. The target will refer to the Research Report of Feng for 4.2 yuan.

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