Shoe Companies Insist On Fighting For Tomorrow.

It's a good season.

But nowadays, the formulation of "winter in the shoe industry" is somewhat cruel, so that the footwear industry is walking on thin ice.

This cruelty means that the financial turmoil has blown away the money and scraped it down.

Processing factories, scraping many new brands, shaving a new pattern.

It's not a lonely game, it's a group game.

Just like China's manufacturing industry, there is no way to separate itself from the international economy.

The city gate is on fire.

Guangdong, Wenzhou and Fujian are the fish in the pool.

"Made in China" is striving to build its own brand.

Enterprises are ups and downs in mid air.

In the footwear industry, those who are at the end of the 6+1 industry chain are also deeply affected by the damage.

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It is not as serious as it may be, or even a natural choice of survival of the fittest.

According to customs statistics, in 2008 1-9, the export volume of footwear products in China was 6 billion 570 million pairs, down 0.79% compared with the same period last year, and the export amount was 22 billion 80 million US dollars, up 15.2%.

6 billion 270 million pairs, a year-on-year decrease of 2.76%, and an export value of US $20 billion 960 million, an increase of 14.2% over the previous year, with an average price of 3.35 US dollars / double, an increase of 17.5% over the same period last year.

From this we can see that although

The export volume of industrial products has declined, but the export volume has increased considerably.

The unit price has also been raised.

According to Li Ning Co's mid 2008 report, Li Ning Co retail stores increased by 717 in the first half of 2008, and the total number of stores reached 6393.

Zhang Zhiyong, chief executive officer of the company's chief executive, said plans to increase to 7000 by the end of 2009 to enhance sales growth in the same store.

Those industry leaders, such as Guangdong's BELLE, Saturday, Wenzhou's AOKANG, red dragonfly, Fujian's Anta, XTEP and so on.

They are making steady progress in a bad environment, and the two or three shoe companies are gradually adjusting to competition in order to find their place.

The boss threw down the news that the factory and staff members absconded, but this seems to be a helpless situation in which the environment is not good and the business is difficult to carry on. In fact, a few business operators have no confidence in the market and enterprises, and the management is dissatisfied, and they will retreat in the face of difficulties.