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In Difficult Times, The Apparel Industry Can Also Survive In Dislocation Economy.

2008/10/17 11:57:00 37

In the southern part of the world, a circulation enterprise that has been engaged in Garment Retailing for many years has recently sold many retail outlets. He will use this money to work with a manufacturing company to run a new clothing brand.

While many people are watching, the company has broken the spell of hibernation in winter, and has moved from circulation to production.

The reason for the boss is simple: "when others are most afraid, I will give you more chance to win.

If we are busy hibernating in winter, everything will be over when winter passes. "

Dislocation competition seeks survival

Li Kailuo, a brand strategy expert, became a flying trapeze this time. He suddenly found that the textile and garment enterprises that came to him for consultation became more and more.

Some enterprises told him that there was no sense of crisis in the past. Now the situation has started to have "fear".

An unnamed clothing company chief told reporters that they used to have very close access to companies with advertising media resources, when the company came to relatively simple money, bank loans were very loose, advertising is the fastest way to become famous.

But now, the boss seems to have changed interest. From time to time, he will invite some government officials and industry experts to talk to the company. They are not talking about how to become famous quickly, but how to make rational use of funds and how to integrate resources.

Among them, PPG, ITAT, Mccann and other words often appear on the conference table. The staff of the enterprise propaganda department thinks that this may be a signal that the company has disclosed. They seek new business models outside the brand.

　　似乎有迹象表明，在沉寂了一段时间后，已有部分“胆大”的服装企业开始逆市寻找商机。实际上，在记者多次对行业龙头企业之一雅戈尔服饰的采访中，其掌管服饰板块的董事长李如刚一再表达了“宏观形势对实力型大企业其实是机遇”的观点。雅戈尔是国内服装生产兼品牌型企业最早进入流通的一个典型，无论是自建零售终端，还是大手笔买下上海中银宝楼，都在业界产生了“蝴蝶效应”，尤其是在商业地产最红火的一年前，雅戈尔模式被翻来覆去地拿来做为研究报道典型。而现在，也似乎没有迹象能表明雅戈尔将退出。（贾骁）

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