Does SEMAR Register The "Smart" Brand Only For Entering Colleges And Universities?

Recently, according to the enterprise search app, Zhejiang SEMAR Clothing Co., Ltd. has applied for registration of several "SEMAR smart" trademarks, which are classified into clothing shoes and hats, cloth bed sheets, and the current trademark status is still under application.

With regard to the layout of SEMAR's trademarks, it is interesting that the two companies, which do not have any affiliation, have both the "SEMAR" logo and their respective "SEMAR" registered trademarks.

On April 21, 2021, Zhejiang SEMA Clothing Co., Ltd. (also known as "SEMA apparel") sued Guangzhou SEMA Shoes Co., Ltd. (SEMA shoes industry) for unfair competition dispute.

The trademark of "SEMAR" which was first registered in the category of "clothing" was applied for on March 10, 1997 and approved for registration on April 28, 1998. The trademark of "Senma Senma and its map", which was the first trademark owned by SEMA footwear industry on footwear products, was applied for registration on April 7, 1995 and approved for registration on January 14, 1997. After that, the trademark was approved by the State Trademark Office to be transferred to the company.

The tangle point of this case is that the domestic reputation of SEMA clothing is relatively high, but the registration time of SEMA shoes industry is earlier, so the case has not been finalized.

The "smart" brand is an innovative way to play by combining clothing sales with vending machines and entering the campus.

Just last month, "Samma smart" clothing vending machine was officially launched in Colleges and universities in Shanghai.

SEMA said that the "smart" clothing vending machine settled in Colleges and universities, successfully met the needs of the majority of students for clothing purchase, and opened up the possibility of more brands to communicate with young groups.

"Samma smart" clothing vending machine can meet the needs of students in various scenes, adhere to the brand harmony of comfort, quality and fashion, and provide more convenience for college students. The simple and interesting new shopping form, novel and interesting, has also successfully demonstrated the new fashion trend culture of SEMAR brand to consumers.

Moreover, SEMAR group and Alipay have reached a strategic cooperation in 2021, and Alipay will continue to serve the digital transformation of SEMAR brand. In Z era, you can join the club and unlock more member services after paying by Alipay in the Samma online or store; It can also recommend close range to shop consumption and obtain massive activity information.

From ordinary bottled drinks to freshly squeezed juice, blind boxes or other entertainment content, vending machines cover multiple dimensions. Internet players and capital markets are staring at this market.

At present, there are about 3000 colleges and universities in China, including undergraduate, higher vocational (Junior) and adult colleges and universities. It can be said that the market prospect is broad.

As a clothing vending machine, it covers a small area and does not need manpower. It can sell 24 hours a day. This retail mode has more advantages especially in schools.

"SEMAR smart" campus clothing vending machine has started, as a clothing vending machine service and experience, compared with the physical store is still a little lower, but for colleges and universities, science and technology and convenience may also have advantages, next, whether SEMAR will use the automatic vending machine to deepen the campus market, let's wait and see.