Global Limited New Samlaren Series, Born For Environmental Protection

Samlaren, Swedish "gatherer.". The Global Limited new samlaren series is a unique product of fjallraven Sweden arctic fox, based on its brand, which has been adhering to the concept of being responsible for human, animal and natural environment, through careful combination of designers and making full use of leftovers.

The purpose of the samlaren series is to reuse the leftover materials so as to avoid the pollution of the discarded fabrics to the nature. These high-quality functional G-1000 fabric leftovers are combined in the way of color complementary or contrast. Through the magic hand of the designer, each product is endowed with a unique soul. At the same time, as always, it keeps the functional and durable level of Swedish arctic fox products. The number of products with different colors and styles varies and is very limited.

For a long time, the fashion industry is the second largest polluting industry in the world. The dyeing, washing and other processes in the garment making process have to use more than 8000 chemicals and consume tens of thousands of liters of water and materials. Among them, the world has to deal with a huge number of waste scraps every year, which is also a serious environmental protection issue. According to the relevant data, the UK produces 1.5-2 million tons of scrap every year, of which 1.2 million tons go directly to landfills. General leftovers use 74% less water and 18% less electricity than conventional products, equivalent to 54% less greenhouse gas emissions per garment.

It is obvious to all that fjallraven, as the royal family of Sweden, has always taken sustainable development and reducing waste in production as the primary consideration. After all, being the most sustainable high-end outdoor brand is Sweden's long-term vision.

In fact, the Swedish arctic fox in the early days, there is a pursuit of sustainable development. The first Greenland jacket came from the abandoned tent cloth in the garage of founder Å Ke Nordin. Later, the fabric was optimized to make a functional outdoor jacket. Since then, reuse and careful use of resources have been important factors for the product development team of arctic fox in Sweden.

Henrik Andersson, global creative director, arctic fox, Sweden, said:“ Samlaren collection , which is built in the way of conventional combination. It is the first time to release this series of products. It is also based on the classic structure of Swedish arctic fox products, and shows it in an interesting way. "

Samlaren series, as the first annual limited edition functional product released by Sweden arctic fox 2021, maintains the low-key and advanced level of practicality, shape and function as always. At present, there are two products in mainland China, namely, samlarenkanken backpack and samlarentote one shoulder backpack.

The color of these two backpacks is very advanced, using the "Monet color" which is most suitable for Asian skin color, just like carrying Monet garden on your body.

　　1、Samlarekanken Backpack :

There are four colors in this series, Monet + sky blue. Isn't it the ideal shape for all first love girls?

Monet powder is diluted from red, playful and aging; the high-grade oil painting green Monet green is fresh and natural, with distinct green levels, as if you are in a summer courtyard; and this blue color matching is very similar to the backlit hanging cliff in the cliff of Etel tower.

　　2、Samlarentote The single shoulder bag

This series also has four colors. The green backpack is very similar to Monet's pond wonderland; the red backpack is like the sunrise of the red sun in Monet's haystack, and the yellow is the twilight of the sunset. The light and shadow depiction at different times makes the backpack seem to have emotions.

Come, protect the earth with the Swedish arctic fox, samlaren!