CSR Think Tank LV Jianzhong: Changes In Value Connotation Drive Enterprises To Introduce Sustainable Business Thinking

Lu Jianzhong. Information map

On December 19, the 17th China enterprise citizen forum was held at the Shanghai Bund maoyue hotel with the theme of "deep integration of responsibility and value chain - CSR methodology in the post epidemic period".

LV Jianzhong, director of the board of directors of global reporting initiative and vice president of China CSR think tank, delivered a keynote speech on "sustainable business thinking" at the forum. "More and more, we find that the connotation of value is undergoing profound changes." According to LV Jianzhong, business thinking has gradually transited from product competition with market as the core to sustainable commercial development oriented to business form cultivation, which also puts forward new requirements for value creation, and entrepreneurs should introduce the concept of sustainable development.

According to LV Jianzhong, the method that entrepreneurs used to measure their own enterprises' operation status with economic indicators is no longer applicable to the requirements of today's sustainable development. The expansion of the scope of business requires entrepreneurs to broaden their horizons and introduce the concept of sustainable development.

"How to make sustainable business possible?" LV Jianzhong believes that the core value, main fields, key skills and comprehensive resources of an enterprise should be combined with its long-term value and positive social influence.

How to integrate CSR or sustainable business practice into the daily business process of enterprises? Lu Jianzhong cited a multinational enterprise as an example. This multinational enterprise no longer emphasizes the sustainable development strategy. The enterprise strategy of the company is the sustainable development strategy, which means that the enterprise formulates the strategic target for sustainable development in the process of constantly analyzing the new challenges brought by the environment and the dynamic process of the enterprise's vision, and transforms this into an executive guideline Through a series of lean management, supplier logistics management, customer and consumer management, talent development, and new R & D investment, new vitality for sustainable development is generated.

How to integrate sustainable development into social innovation? Lu Jianzhong cited a social innovation project of Guangzhou Pharmaceutical University. There are a lot of citrus farmers in Guangdong Province. When the harvest is bumper, many oranges are abandoned without being purchased, which results in waste and environmental damage. There are also many livestock breeding industries in Guangdong. In order to keep the stock rate of livestock at a certain height, antibiotics are used. However, antibiotics remain in the body of these livestock, which will harm the food safety of consumers after entering the market. Later, the state promulgated a law banning the use of antibiotics. As a result, the aquaculture industry suffered a devastating blow.

Guangdong Pharmaceutical University through the study of Citrus found that enzymes can be extracted from citrus, and these enzymes can be used as substitutes for antibiotics. In this way, citrus is transformed into feed, and enzymes in feed replace antibiotics to enter the aquaculture industry, which once again activates the healthy development of the aquaculture industry, and the fertilizer produced by the aquaculture industry again activates the planting industry Driven by the demand of the downstream aquaculture industry, the problem of waste and disposal is solved, and an intermediate link is created, in which citrus is transformed into feed and feed is provided to the aquaculture industry, forming a complete closed-loop.

Lu Jianzhong praised that we should not underestimate the small social innovation of college students, which is a typical model of sustainable business circular economy.