Chanel Has Been Fined 200000 For Publishing False Advertisements, And The Price Has Been Raised Twice This Year

On December 2, Tianyan information revealed that recently, Chanel (China) Trading Co., Ltd. added an administrative penalty information, the type of illegal act was "publishing false advertisement due to violation of Article 28, paragraph 2 (2) of this Law", and was fined 200000 yuan by Shanghai Jing'an District market supervision and Administration Bureau and ordered to stop publishing.

Prior to that, in 2017, Chanel (China) Trading Co., Ltd. was confiscated due to the adulteration and adulteration of the products by the producers and sellers, passing the fake products as the real products, or passing the substandard products as the qualified products; confiscating the illegal income of 414341.4 yuan; fined 1.3 million yuan; and ordered to stop sales.

It is worth noting that, although facing the quality storm, Chanel has gone further and further on the way of price increase. In early November, the price of Chanel's classic backpack products has been adjusted for a new round, with an increase of about 5% compared with the price that had been raised in May.

In the past, tingke's brand image will be affected by the long-term brand image adjustment of tingke group, which is still the normal target of Beijing brand price adjustment.

However, she also said that the other two reasons for the price increase were the pressure on global luxury losses and reliance on sales in China to further guarantee profits.

The concentrated price increase behavior of luxury brands may lead to consumers' early consumption or even over consumption, but the continuous price increase will inevitably lead to some consumers' disgust, and the long-term economic effect of price increase on luxury brands is not clear.