The Fashion Retailing Industry Is Facing Challenges.

For retail enterprises, the Spring Festival in 2020 seems to be getting longer. Without the Spring Festival shopping boom in the past year, garment enterprises have experienced an unprecedented test during the Spring Festival.

Last winter, due to the impact of warm winter, a large number of winter clothing products accumulated inventory brought enormous pressure to the enterprises. And when enterprises are worried about the winter inventory, the bigger test will follow.

In the first month of 2020, a public video of academician Zhong Nanshan brought the whole country into a haze. With the outbreak of the epidemic, the garment industry is facing another impact. The slump of offline retailing makes many small and medium enterprises face the danger of survival. What are the effects of the epidemic on the garment industry?

　　 Businesses are closing down in China

By the end of February 3rd, the number of UNIQLO stores in China has reached 130. These shops are mainly concentrated in Hubei, where the epidemic is relatively serious. According to China service network, UNIQLO has a total of 750 stores in China by the end of December last year. After the outbreak, UNIQLO announced in official micro-blog that it would donate more than 7100 pieces of warm clothing with a total value of about 2 million 520 thousand yuan to Wuhan medical team through the Wuhan Charity Federation. The white warriors who support the front line will contribute to the epidemic prevention work.

Meanwhile, in February 3rd, a spokesman for the gap group said that the group decided to temporarily close its headquarters and factories in China. Its stores would adjust their business hours as needed, and some stores would be suspended. The spokesman pointed out that the closure of the plant will not have an impact on the supply chain of the group.

In January 31st, following the suspension of some shopping malls and the shortening of the business hours of some shopping malls, the official public address of IKEA official announced that today, IKEA China suspended all businesses under the Chinese mainland line, after which IKEA Wuhan shopping center had suspended business in January 23rd. In the announcement, IKEA China said that suspending the offline shopping arcade business is based on "actively communicating with the relevant departments of the shopping malls, while protecting the health and safety of customers and employees". IKEA China will also continue to closely monitor the development of 2019 new coronavirus pneumonia epidemic.

　　 Large absence of international fashion week

2020 the four fashion week in autumn and winter will start running in New York in February 7th. However, due to the epidemic situation, flights, immigration and other factors restrict many domestic fashion bloggers, buyers, celebrities and media, and have to be absent from fashion week. Many fashion shows may not see the participation of Chinese stars, media, designers and buyers.

Under such circumstances, the brand of landing on New York fashion week with Tmall will probably not be able to travel. In addition, the Chinese designer brand CALVINLUO also released recently that micro-blog said it would cancel the 2020 autumn winter series which was scheduled to be held in Paris women's wear week in February.

　　 The difficulty of clothing industry

Affected by the epidemic, the number of domestic apparel retailers has fallen sharply during the Spring Festival. More than 10 A share listed retailers fell 10% on Monday, and the total market capitalization of the Shanghai and Shenzhen apparel home textile market plummeted 7% to 271 billion 300 million yuan, evaporating nearly 18 billion 600 million yuan.

In addition to the huge impact of fashion group, garment factories are also very difficult under this epidemic. A shoe manufacturer in Zhejiang said in an interview with Zhonghua net that, from the point of view of employees, if there is work to do, there will be income. If factories start work, it will mean stable development. This year's situation is, first, how long it will last. How can it last? If it goes on, production and sales will be affected. The direct reaction may be employee income. Last year, the turnover of our company was almost one hundred million. In this case, it is dangerous to have 8 of Chengdu last year. "

　　 Epilogue

Obviously, whether we are infected or not, every one of us is in this disaster. Besides facing tremendous pressure, the garment industry is also actively resisting the epidemic. From research and development, masks, protective clothing to donations, clothing enterprises are showing the mission and social responsibility of enterprises.

In order to fight against the epidemic, retail businesses are fighting online, opening online offices, and finding a breakthrough in the field of direct seeding. A series of measures taken by garment enterprises also reflect the perseverance and perseverance of the apparel industry.

On the evening of February 2nd, Suzhou issued the ten policy opinions on coping with the epidemic of pneumonia caused by the new coronavirus infection and supporting the small and medium-sized enterprises to tide over the difficulties. (short for "Su ten"), it supports the epidemic situation of the new type of coronavirus infection among small and medium-sized enterprises. "The level of lending interest rate will float more than 10%, and it will return 50% of the actual unemployment insurance premium paid in the previous year, 1 months rent free, 2 months rent reduction by half, and tax relief for SMEs." the gift package issued by Suzhou to the enterprise is full of gold. With the support of the government, it is believed that small and medium-sized garment enterprises can also take a more relaxed approach.

Under the cloud of the epidemic, the people of the whole country are working together to tide over the difficulties and believe that the sunshine will soon shine and the spring will return to the earth.