George White: Increased Market Penetration Leads To Increased Sales Costs.

In January 8th, the Zhejiang Georges white dress Limited by Share Ltd (hereinafter referred to as "George White") issued an announcement on investor activity records, saying that the increase in sales expenses was due to the increase of market development, the optimization of the speed of supply chain reaction, and the settlement of channels.

According to the announcement, the sales expenses of Georges white mainly include sales staff salaries, business entertainment expenses, transportation fees, marketing fees and so on. The reason for the increase in fees is that George White has intensified the market development. On the basis of the original service outlets, Xining branch, Guangzhou branch and Xinjiang branch have been opened up, and their marketing outlets have been radiated across the country to improve the market share. In addition, through exhibitions and other forms, the brand influence has been enhanced, and the response speed of the supply chain has been continuously optimized. At the same time, the sinking of the channel has also brought about the increase of the cost.

At the same time, George White said that the growth of performance mainly came from the development of products and brands to middle and high end professional wear, and gradually increased the price of customers, and the demand of business professional wear market and customers gradually concentrated on the top enterprises of the middle and high-end brands and comprehensive strength.

In addition, Georges White said in the announcement that the current high-end business and professional wear market is a niche market for professional wear. According to the latest statistics from relevant departments, the overall size of the business attire market in recent years is about 700-800 billion yuan. Georges white customers are mainly in banking, electricity, tobacco and other industries.

It is understood that George White is mainly engaged in the design and development, production and sale of "Georges white" "Giuseppe" brand clothing and school uniform products. The main products include men's and women's suits, trousers, vest, skirt, shirt, jacket, windbreaker, standard and sports school uniform.