Erie Group Zhang Yipeng: Innovation Is The Source And Power Of The Company'S High Quality Development.

Zhang Yi Peng

Listed companies are the cornerstone of the capital market, and the high quality development of listed companies is the proper meaning of deepening the reform in the capital market. How to solve problems in the implementation of high quality development? How can a listed company make a steady progress on the road to high quality development?

In December 5th, on the "2019 Southern financial international forum" hosted by the Hong Kong and Macao headquarters of the central broadcasting and TV station and the southern financial and financial media group, and the twenty-first Century economic report, the Yili Group, a representative of the listed companies, described a sample of high quality development from its own practice.

Zhang Yipeng, vice president of Yili Group, said at the forum that high quality development has become an inevitable requirement for Chinese listed companies. China is also the most dynamic capital market, and opening up has become an irreversible trend. Since the beginning of this year, China's capital market has taken a crucial step in opening to the outside world, which has provided unprecedented opportunities and challenges for listed companies.

As early as 1996, 600887.SH landed on the main board of the Shanghai Stock Exchange and witnessed the whole process of capital market development and growth. At present, the Yili Group is the largest dairy product company with the largest product category in China, ranking first in the global dairy industry and winning the first Asian dairy industry.

What is the secret of Erie's growth and development? "Erie always insists on" double promotion, double expansion "," double push "is to promote quality improvement and promote innovation and development," double expansion "is to expand the external cooperation boundary and expand the global value chain. While realizing the upgrading of brand value and investment value, we should give full play to the strength of capital, promote the healthy development of the whole industry, and promote the healthy development of the capital market. Zhang Yipeng said.

Zhang Yipeng said that sticking to quality is the core and core of high quality development. "Erie is quality" is the firm belief that Erie has always adhered to. Erie has established the "whole staff, whole process, all-around" quality management system and the "group business unit factory" three level food safety risk monitoring and prevention and control system, with quality strategy as the guide, Erie continued to strengthen quality management. This year, Erie achieved the upgrading from "quality leading 3210 strategy" to "quality leading 3310 strategy". Erie's quality management "three lines" (national standard line, marking line, internal control line) has long been the benchmark for industry standard. Erie based on the national standard line, improved the standard of 50% and worked out the marking line. On the basis of the marking line, it also raised the standard of 20%, established the internal control line, and three lines checked the layers to ensure the high quality of the products.

Innovation is the source and power of high quality development. Erie always insists on innovation driven. 2018 annual report shows that Erie group's R & D investment reached 426 million 900 thousand yuan, an increase of 104% over the same period last year. At the same time, Erie, through opening up and innovating, brings together talented people all over the world, relying on "full chain innovation" to promote the high quality development of the whole industry. Under the guidance of innovative thinking, Yili, guided by the needs of consumers, deepened management innovation and set up an innovation system covering the whole industrial chain of the upper, middle and lower reaches, and finally shared the value of innovation with consumers and industrial chain partners.

In Erie's view, strengthening corporate governance is an effective guarantee for high quality development. Zhang Yipeng said that Erie was in strict accordance with the requirements of relevant laws and regulations, and continuously improved the construction and adjustment of corporate governance structure. The responsibilities of shareholders' meeting, board of directors and board of supervisors were clear. At the same time, Erie actively strengthened investor communication and continued to optimize investor return mechanism.

Open cooperation is the bridge and link of high quality development. In recent years, Erie has responded to the call of the state's "one belt and one road", and has created several models of open cooperation, and proposed the concept of accelerating the construction of the global healthy ecological circle. At present, Erie has formed strategic partnership with hundreds of enterprises around the world.

"Erie will further activate its advantages in the future, promote quality upgrading and innovation and development, expand external cooperation boundaries and global value chains, integrate global quality resources, gather the world's top-level intelligence, weave the global market oriented network, achieve value creation, promote win-win cooperation, and continue to move towards" five strong billion "and the global dairy industry's first goal. Zhang Yipeng said.