COZY STEPS LAB Settled In Xi'an To Open New Territories Of True Life.

Recently, COZY STEPS LAB, a well known global footwear brand COZY STEPS, has been unveiled in the ancient capital Xi'an Golden Plaza. This concept store that advocates "true self" philosophy of life is the innovation of COZY STEPS to adapt to the trend of consumption upgrading and the younger generation of consumer groups. The LAB store not only provides consumers with high value, high quality, personalized products, but also cleverly designs the concept of "artistic jungle" to create a new realm of true life for people to integrate style and attitude.

From "burning" design to create new landmark of life

COZY STEPS LAB extends the concept of space indefinitely, transforming the concept of "story telling" into design practice, providing a journey, an idea, a memory, a wish, or a dream for the people to walk here.

The overall style of COZY STEPS LAB is the perfect interweaving of nature and humanity. It seems to move the carefree realm of Zhuang Zhou's pen to Jin Di square. The clean, grey, and two colors of LAB constitute the core tone of the shop. It has the simplicity and elegance of the main road to Jane, and presents an open natural state that accommodates all elements. It is the highest state of fashion and the best state of life to be simple and full of charm, low key and breaking through convention. Daily and work cumbersome busy, stepping into the LAB shop instantly, became light and comfortable. Spacious and clear vision, comfortable and comfortable space make people feel relieved. The true self of the brave love and love is full and full.

Apart from the unique style of design, COZY STEPS LAB is also very creative in product display. COZY STEPS2019 summer series products, regardless of material, quality or design concept, advocate returning to nature and being comfortable with me. Therefore, COZY STEPS LAB takes the theme of "true self fit, comfortable and accessible" as the theme, and uses the unique creative form to display the brand spring and summer classic shoes and accessories and accessories. The fashionable shoes of individual character form a one dimensional, three dimensional shoe wall. Dozens of tidal shoes like Track series and quality cool series are like the works of art collected by museums, which are full of attraction and make people unable to move their feet.

The center of the shop is the "Jungle" made of shoe packaging. The jungle means a journey, a symbol of adventure. It is a treasure worthy place to explore and discover, mysterious, pleasant, unknown, and inspiring. An irregularly shaped column is like a tall and upright timber tree, which shows the power of birth and the sense of technology. The rich and colorful products and artistic display make high and cold technology create a gentle and lovely atmosphere, walking through it, as if in the future art forest, giving people a completely fresh and fresh visual experience.

The core midfield is surrounded by costumes, accessories and materials display areas. There is no lack of soft air in the cold air, and quality and creativity are also seen in simplicity. It is no doubt the "privilege" of LAB store to display the details of product production to customers through the display of material, and the Phoenix plants planted on the ground or half empty are pleasant details, which symbolizes the freshmen's beauty.

True I release new ideas for brand upgrading

There is no doubt that COZY STEPS LAB is the brand's positive response to the upgrading of consumption. With the gradual rise of the 80 and 90's generation of consumer groups, their outlook on life and consumption is more personal, showing interest priority, paying attention to experience and pursuing the original.

Creating multiple characteristics. Even a pair of shoes or accessories, they began to seek spiritual respect and value consensus, not only about material fabrics, cutting designs and technology.

Therefore, COZY STEPS 2019 is going to launch a LAB space that pays more attention to individuality, experience and emotion. It should maintain the quality of mind, emancipate steps, focus on a real group of people and their real life, inject the spirit of "freedom, purity, vitality and fun" into the products and processes, realize the brand's guidance to the true life style, and add a new landmark to this charming city of fashion fads all over the country.

COZY STEPS LAB, which adheres to the brand concept of "true self, comfortable and accessible", presents not only a sales space, but also a breakthrough in mediocrity with consumers in this space, and the traditional and rebellious, ostentatious declaration of war, so that the real and ultimate reality of life can be presented.

"This road does not leave flashy". COZY STEPS LAB presents the love of life in a unique way. At the same time, it is hoped that all those who love freedom and advocate true self can express themselves in the comfortable space and meet their expectations.

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