Taobao: Valentine'S Day Consumption, Second Tier Cities, Purchasing Power Is Shoulder To Shoulder.

Taobao released the 2019 Valentine's Day flower award in advance, unlocking the consumption of flowers and Valentine's day by people of all ages and regions.

The purchasing power of the second tier cities is shoulder to shoulder.

Taobao data show that this year's consumption orders for Valentine's Day soared by 69%, of which rose orders rose 220%, tulips and other high-end flower products were accidentally knocked out, and sales climbed 130%, making it fashionable for young people to choose flowers.

From the time perspective, the consumption of Valentine's day on Taobao has already started to 4 or 5 days. Among them, the consumption of flowers in the first tier cities is 25% and the second tier cities account for 32%.

In terms of city ranking, Shanghai, Beijing and Shenzhen firmly occupy the top three, and Hangzhou is the brightest, ranking fourth.

Chengdu, Wuhan, Suzhou, Nanjing and other second-class cities ranked the top 10.

Compared with the two or three tier cities, the consumers prefer to make reservations in advance, while the consumers in the front tier and provincial capital cities prefer the "city distribution" and enjoy the service of "serving the world on a single day".

Taobao data show that consumers in southern cities are far more partial to this service than northern cities. The top five cities are southern cities, such as Shanghai, Guangzhou, Hangzhou, Shenzhen and Suzhou.

4 90% girls buy flowers on Valentine's day to send their mothers.

Nowadays, women are not only the main force of daily consumption of flowers, but also occupy the C position at the same time on Valentine's day.

According to Taobao data, in 2017, 70% of Valentine's Day flower consumption was male, while only 2 years later, 60% of women spent Valentine's day this year.

Without a lover, you can celebrate your own holidays. Now, on Taobao, women's happiness is growing.

Women like not only to buy flowers, but also to celebrate Mother's day on Valentine's day.

The chopped hands party said, "after 50 and 60, mothers also want to celebrate."

According to Taobao data, on the eve of Valentine's day in 2019, nearly 40% women chose to buy flowers for their mothers.

City flowers vary greatly in color.

Once upon a time, the blue fairy was once a Valentine's day item, but now, in the consumption fashion of naturalism, the sales of Taobao, a kind of artificial stained rose, has dropped sharply.

Obviously, today's consumers have more fresh ideas.

According to Taobao's data, consumers in the coastal areas of Jiangsu and Zhejiang like to buy pink and bright yellow roses as Valentine's Day choices, while consumers in central western cities prefer traditional red roses and purple roses.

Although the red rose still selects the Valentine's Day girder, but compared to last year, the red rose sale has dropped nearly 5%, the pink, the purple, the white, the champagne color starts to take the lead, the increase is more than 1 times.

Among them, the yellow rose, which is a comforting rose among friends, is also popular in coastal areas.

Compared to young people keen to buy roses for etiquette, Taobao data show that married people over the age of 35 pay more attention to practicality.

Compared with rose, they prefer Lily and Platycodon grandiflorum, which are more durable flowers, meaning a hundred years of good health.