The Future Retail Stores Are Like This.

There are more and more fun in shopping, and all kinds of black technology applications in offline stores are also adding points for shopping experience.

When you enter the store of Hai Lan's home, you may find that the personalized smart window allows you to get the exclusive information you want. The intimate customer service that understands your style and preferences is actually based on the artificial intelligence of big data. The mobile phone opens Tmall, and at the fingertips it can "try out" the newest style of the Hai Lan home.

In addition, ZARA also introduces AR (augmented reality) technology in 120 flagship stores worldwide, enabling it to simulate try on and buy.

In fact, these black technologies are gradually improving our consumption experience and helping us better choose the right products.

AR virtual fitting

It is precisely because consumers are paying more and more attention to the experience that more and more clothing companies begin to introduce black technology in their stores.

In April this year, ZARA launched the AR experience in 137 shops around the world. Among them, Beijing AR experience store includes Xidan Joy City store, Chaoyang Joy City store, blue harbor store, Wangfujing store, world trade grade shop and joint health store.

It is understood that consumers can use ZARA AR to implement the technology on mobile devices, and ZARA can unlock the application in three ways, namely, shop windows, identification codes on shop tables, and online order boxes.

When smart phones are positioned on the graphical identifier of these elements, the models appear on the user's cell phone screen in 7-12 seconds.

The 12 dynamic experience was photographed as a hologram across 170 square meters and equipped with 68 cameras, the largest among all the similar products in the world.

According to ZARA, models will naturally walk around, and they will even talk to show a real situational experience tailored to different devices.

All the models presented by the model can be purchased directly from ZARA App after being clicked or purchased directly in the store.

It is worth noting that ZARA's AR experience store will be displayed directly in the shop window. The window will clear the previously displayed products and specially design a smart logo to attract consumers to visit ZARA AR applications.

It is understood that ZARA's augmented reality experience comes from Ezra Petronio, creative director of Paris. He said that the global influence of ZARA will bring this advanced experience to a wider and more inclusive audience.

Unlike ZARA, the domestic clothing brand Hai Lan's home is based on Tmall's new retail solution. The two sides are launching a new partnership between new products, brand building, channel management, product innovation, big data empowerment, consumer operation, online and offline full channel integration and so on.

In the future, when you enter the store of Hai Lan's home, you will find that there is "unmanned retail" technology. Personalized smart window allows you to only get the exclusive information you want. The most intimate customer service that you know about your style is in fact the AI based on big data. Tmall can open the fingertip and try out the latest styles and products of Hai Lan's home.

Zhou Lichen, President of Hai Lan's home, said that based on the new retail cooperation, the two sides will focus on promoting online and offline integration to accelerate the digitalization of offline stores to smart stores.

In the integration of commodity channels, membership links and service channels, the online and offline data, multiple platforms and different operation systems will be opened up, and the whole link upgrade can be promoted through store delivery, shop self purchase, scan code purchase, carry on shopping bags, intelligent shopping guide, extreme speed, and so on, so as to enhance the new consumption experience.

Voice activated intelligent interactive mirror

In addition to the brand already laid in China, another fast fashion brand H&M launched a voice activated smart interactive mirror authorized by Microsoft at the flagship store of times square in New York in early July to enable consumers to get more convenient fashion recommendations and put forward suggestions on clothing styles according to customers' needs.

Consumers can display their personal style through the smart mirror and become the latest.

The cover model.

According to the official video, there are no physical keys on the surface of the voice control smart mirror, which wakes up the mirror through facial recognition, and then controls the operation by voice recognition.

Consumers can finish shopping on smart mirrors.

And then generate the shopping two-dimensional code.

H&M related responsible person said that through smart mirror shopping, you can enjoy special privileges.

Industry analysts believe that whether H&M, ZARA or Hai Lan's home, all want to attract young consumers through high-quality shopping experience. These black technologies will enable consumers to complete photo search and other functions while shopping, which will make the brand hot for the two time through word of mouth.

From the perspective of clothing products, all fast fashion brands are bringing forth new ideas and strive to introduce the most suitable clothing for consumers. However, offline shopping experience is equally important. In the future, the brand side should enhance the shopping experience while ensuring the quality of clothing.

Some analysts believe that there will be more in the future.

Enterprises will use AR or VR and other black technologies to change the consumption experience, because this is a new business mode, which can create different consumption scenarios and facilitate dissemination.

The pure black technology experience model can not attract consumers for a long time, because at present, there are too many companies that launch AR technology, and consumers are already not surprised.

Therefore, the future garment enterprises need to have mature technology to push forward, and constantly provide consumers with new gameplay to develop for a long time.