The Story Of Pig Pig: He Worked As A Stamp Worker, And Now He Has Made Billions Of Dollars. He Even Owns 1500 Stores Throughout The Country.

"As long as we stand on the draught, pigs can fly to the sky."

At present, the growth space of China's adult wear market is

Gradually mature and shrinking, enterprises are eager to dig out more business opportunities on children, and the children's clothing market in China will usher in a more explosive period.

Today, I introduced this "little pig" to seize the opportunity to fly to the sky, but this little pig did not blow on the wind, but flew up on its wings.

Little pig banner Clothing Co., Ltd. is well-known in China.

The enterprise, called Huaxin garment factory 15 years ago, is only an unknown small garment processing enterprise. Its annual output value is only a few million yuan.

Now, the company sells about 11000000 pieces each year, more than 1500 chain stores, and ranks among the three largest children's wear brands in China. The sales network covers all parts of the country and Asia, Europe and the Americas.

What is the magic weapon behind its rapid growth?

1, the customer "go" to carry the 8 million debt.

Zhang Liangyi, the founder of the company, is like many industrious Hongkong people who have caught up with the reform and opening up.

The foundation of his entrepreneurship stems from his part-time work experience after he moved to Hongkong at the age of 17.

From printing workers, salesmen to agents, it was not until 1988 that they established their own garment factories in Dongguan.

In 1996, he successfully pformed and created the "little pig banner" children's clothing.

"From the first person who didn't do business at any time, and then did the processing, making the brand, and then to the pig and pig, I could walk all the way, but it was nothing, probably because I didn't admit defeat."

In the interview, Zhang Liangyi spoke slowly, with a calm tone, but a stubborn one.

After a moment's contemplation, he slowly spoke of the most difficult experience of 1991.

In 1991, Zhang Liangyi experienced the most difficult day in his life: a big client who had not yet paid about 10000000 yuan for the sale.

At that time, the news was like a bolt from the blue, Zhang Liangyi was in a state of collapse.

It's not because they didn't make money, but they paid about 8000000 yuan for the supplier's money.

About 10000000 yuan of money is wasted, and Zhang Liangyi still needs to pay about 8000000 yuan in arrears.

Every day, suppliers go home to collect money. Zhang Liangyi's life is like years.

After struggling for a month, Zhang Liangyi truthfully told his suppliers about their plight and promised to repay about 8000000 yuan in arrears within three years. He also urged suppliers to support him in business as usual.

Later, Zhang Liangyi had a hard time to repay his debts. He was also running a number of jobs such as running sheets, cutting beds, unloading cars, handling and so on. The size and business of the factory were close to each other and even stayed in Dongguan's factory.

Finally, he exchanged his commitment to suppliers with diligence, and paid off all debts in the third year of his debts.

2. Sit on the street and watch the market.

After experiencing the "debt" storm, Zhang Liangyi became more and more firm: Zhang Liangyi grew more and more unrealistic in his business. He felt more and more unrealistic in his business: he always had to be controlled by others; he could not control his own business, but could only rely on others to give more bills to himself.

In the past few years, he has been observing the gap of the market carefully and planning pformation.

He thought about changing the status quo and creating his own brand.

At that time, Zhang Liangyi's clothing factory was working for a big brand in Hongkong. He learned from it and found that the sales mode of the brand store was very successful. It was worth learning. Once again, he studied the market, and found that most of the clothing companies were not strong enough in the wholesale market at that time, and almost no brand of children's clothing sold through the exclusive store.

He concluded that children's clothing market space is broad and promising.

In 1995, Zhang Liangyi invited designers to plan to turn to the development of children's clothing.

In 1996, he founded the "little pig banner" brand.

In May 1st of this year, "little pig banner" opened its first store in Shilong Town, Dongguan.

In the early days of starting a business, there was no theoretical knowledge of the store itself, but the site selection.

In those days, he spent more than a month studying in the streets of Shantou. It took a month to see which street first recorded the price of the clothes sold in the shop on the street, then sat on the street and squatted for seven or eight hours to calculate the flow of the shop.

Two months later, second stores opened in Shantou.

Third, fourth, Fifth stores are rising rapidly...

Later, Zhang Liangyi developed a "small pig banner" scale into more than 1500 chain stores based on the franchise chain franchise mode.

3, make animated movies, create a happy kingdom for children.

When other children's clothing brands are still competing in prices, styles and channels, piglet takes the lead and starts the output of brand value.

The animated movie "little pig banner" is so popular that little friends are familiar with it. Cute, naughty and naughty pig pig is popular all the time.

This will be the perfect deduction of animation and clothing behind the push is "pig pig."

The series animated pig pig has been popular in nearly more than 300 TV stations since its first broadcast on CCTV children's channel in August 2012. Comics, books, stage dramas and other related cultural products are also being launched.

On this basis, the big movie, "the dream big cap of little pig", made by a series of animated original men and horses, landed on the big screen in the summer of 2015.

Pig pig is the first traditional animation company in the children's wear industry.

When talking about the original intention of the pig animation, Zhang Liangyi said that from the clothing industry, piglet is still a traditional enterprise, while domestic children's clothing is facing a serious problem of homogenization. Brand building must have prominent advantages.

Since then, * * pig pig accidentally noticed the field of animation and derivatives, as a direction of brand marketing of pig * pig, pig pig began to cooperate with animation production company to shoot animated cartoons.

Surprisingly, cartoons have been praised by children and other groups.

After the cartoon was broadcast on TV station, through the image of piglet, the brand and the target consumer group appeared as an emotional exchange. The brand image really spread to the audience, and gradually enhanced the influence of the brand.

In addition to the basic relaxed comedy, the animated cartoon has more family education and friendship education.

"Little pig banner" cartoons fully integrated into the "pig can" brand "happy can be very simple" values, the launch of animated films, greatly enhance the influence of pig brand culture values, leading children's clothing.

New mode of development.

The goal is not just to make children's clothes, but to create a happy kingdom for children. The big movie is a step in the process of building this kingdom.

At the same time, this exploration and attempt is also a new business mode.

Brands are not old, only people are old.

To make a brand and make children's clothing, we must never give up.

Nowadays, entrepreneurship is no longer as successful as "brave words".

If you want to dig a pot of gold in the tide of business, you must first familiarize yourself with the operation and management experience of the venture project.

If you can be independent in the enterprise, learn the operation mode of others, and have a wealth of business management foundation, then you go to start a business.

This is Zhang Liangyi's advice to entrepreneurs.