Who Will Become The Banner Of The Down Garment Industry?

In the past two years, "Chao fan" has sprung up all over the world in the down jacket industry. Chinese clothing enterprises are trying to pform the full of damp flavor and the "fashion insulator" down jacket into a powerful charisma.

In the past, there were overseas Canada Goose and Moncler all over the down garment industry. Looking at the domestic market, she became the "behind the crowd", breaking the image of "down and down" of the down jacket in the past. It is much better in clothing than many big brands, and has become the brand of phenomenal brand.

In May 28th, she will hold the 2018 winter dress new product conference at Holiday Inn in Xiaoshan, Hangzhou.

Before the coming of the city event, China apparel net gave an exclusive interview with Mr. Yao Weijian, chairman of Hangzhou Sam Yali Fashion Co., Ltd.. He shared the insights and insights into the development of China's fashion clothing industry, especially the integration of the down garment industry and the international fashion, and expressed the anticipation of the upcoming winter clothing new product conference.

Mr. Yao Weijian, chairman of Hangzhou Sam Yali Garments Co., Ltd.

Giving full play to the four core strengths to become the leading brand of tide brand down garments

At Mori Ari's May order meeting, the autumn and winter brand of down and down clothes were more cool and ghost under the light mapping, which is the brand soul of Mori Ari.

It is understood that Mori Ari, through the accumulation of 15 years of precipitation, made the brand enter a period of rapid growth.

In order to make it more fashionable, Yao Weijian opened up three brands of women's wear, namely, Yi Weini, Y-ZKK and European style.

And as the tide brand down jacket, the company is the star brand promoted by Sam Yali in 2018, and the momentum of development is very fast.

The design team, "fashion catchers", often goes to Paris, Milan and other fashion sanctuary to inspire their creativity. Their design is full of rich and special emotions, and highlights the desire and passion for fashion. On the product side, the company has captured the hearts of a large number of young consumers with diverse color elements, futuristic fabrics and excellent thermal quality assurance. Compared with the same quality lightweight feather clothing Moncler, orzi can be regarded as a high price for the people. In terms of fashion, there is no doubt that the tide brand down jacket is increasingly breaking through the previous tonal, appearing in the magazine covers and fashion street pads, and firmly grabs the eye of consumers. In terms of design, he has an international presence.

With the four core strengths of design force, product function, high cost performance and fashion sense, uysk has developed into a tidal brand down garment with a wide audience and a large revenue scale.

Mr. Yao Weijian described fashion business in this way: "I am very focused on our products: in 2018, we will push the tide down eiderdown,"

My strategy is to create fashion for every customer.

In this era, dressing up has its own personality. Whether you are twenty or thirty or forty or fifty, you want to be different.

Especially in the past two years, many brands have their own style. So let's break the rules and go to Europe and Japan.

And China's brand culture is still in its infancy. I believe that the new mode will allow more people to know what tides are.

It can be seen that in the past few years, the company has been able to rush to the famous brands in China.

In the strategic layout, ouzi Kou insists on his unique character and proposition, and has laid more new stores in the domestic retail market. At the same time, he has also increased orders and promotion efforts, highlighting the brilliant trend of the industry's big coffee trend.

Speaking of this winter clothing conference and the future direction, Yao Weijian is confident: "Ou Zi Kou has a positive momentum. This conference will bring you an extraordinary visual experience. In the next few years, we will become the banner of the down garment industry."

The Winter Conference will soon integrate the supply chain to set the "ingenuity benchmark".

In May 28th, this fashion, leisure, fashion and unique professional feather clothing brand AOU Zi Kou is about to explode Hangzhou City, and "brand power", "commodity power" and "channel power" are combined into one. With a large fashion conference, annotating the source of inspiration from the company, it is bound to set off a nationwide wave of "buy and buy".

If the "ingenuity benchmarking" is the logo of Mori Ari company, then the powerful supply chain will let Mori Ari's several women's clothing brands shine brilliantly.

Mr. Yao Weijian's first step is to improve the quality of clothing. "After so many years of production, we spent a lot of time searching for high-quality fabrics and styles, which was controlled by the head office and set up factories in Jiangxi and other places.

The second step is to use Mori Ari's powerful supply chain to co-ordinate garment production to every aspect of sales.

Yao Weijian understands that in order to make the brand really fashionable, it must rely on the quick response, without a strong supply chain support, and it is difficult to match the latter sales.

At the same time, Mr. Yao Weijian also introduced the development direction of the three major brands in the future: "along the path we have been exploring, the next logical step is to start developing the new summer products in 2019."

He stressed that "in the next three years, Mori Ari's three brands will come near the mall and occupy the high-end women's clothing market in China, because customers have already looked forward to the brand for a long time."

This is thanks to the strategy of sendardo brand and multi branch brand, which eliminates the tide down feather clothing.

The sub brands also bring many new business opportunities to the company.

As Europe wants to convey to young consumers, with the upgrading of consumption and the trend of tide, the pursuit of fashion is not popular.

He has catered to the current trend of tide brand culture, and has a very personalized fashion attitude to match the demands of contemporary young consumers for uniqueness.

The agent said so.

Ma Yingfeng, from Harbin, Heilongjiang, said: "Ou Zi Kou can not leave a tide word. The down jacket is not only functional, but also has its own personality.

I recognize the strong R & D team and excellent production line of the company, and its tide down jacket has really shocked me, so I can not help but believe that Ou Zi Kou will be warmly pursued by fashion people.

Liu Jiansong, from Chongqing, said: "the tide of Ou Zi Ke is different from that of weirdness. While retaining his unique style, he also pays attention to the practicality and the spirit of the earth.

This is what we need after 80 and 90.

On the other hand, the strategy of joining the company is very attractive to me, which is one of the reasons why I choose to cooperate with it.

Liao Wenke, an agent in Guizhou, made no secret of his approval of the company: "products have a kind of unforgettable, refreshing feeling for me. The most important thing is quality, color and style."

Li Shihuan from Zhengzhou believes that the development of domestic down jacket has entered a bottleneck stage, so tide brand must be a new trend in the future.

In his style, he has made more breakthroughs in style and color matching.

In fact, the company's investment in brand is very large. I believe it has been recognized by the market.

Wu Lifang, from Xi'an, told China's clothing network: "the style of down brand is quite stylish and generous, which is quite different from the products on the market.

Last year

The feedback I gave was very good, and I won many loyal customers' favorite, plus this year's new model, I think it is icing on the cake.

I think she will be a favorite with all fashionable women.

The other is Guo Jianfeng, a Chengdu signing agent. He feels the designer's originality is different from that of the traditional market.

Style shows the overall strength of the company.