The Second "Snow Lotus Cup" Cashmere Hand Woven Creative Competition Starts All Over.

In May 4th, during the "Beijing snow lotus night" campaign, the launching ceremony of the second "snow lotus Cup" Cashmere hand woven creative competition was launched. The organizing committee sent an invitation to all the fashion designers and handwoven lovers all over the country to expect more excellent athletes to take part in this competition.

The launching ceremony of the second snow lotus handwriting competition was held in the fashion snow lotus night in Beijing.

It is reported that the second "snow lotus Cup" Cashmere hand woven creative competition is under the guidance of the China clothing association, the National Women's hand weaving Association and Beijing fashion Holding Co., Ltd.

It is jointly sponsored by China Textile Press, Beijing snow lotus Group Co., Ltd. and Beijing fashion week limited liability company.

The leaders, organizers and contractors of the competition attended the launching ceremony and opened the curtain with all the guests present.

The cashmere yarn, which is molded by light and shadow, flows and interweaves at the scene. It conveys the competition's efforts to collect the cashmere hand weaving skills and combine with the innovation of art design, and expresses respect for craftsman spirit and innovation consciousness, and then explores the idea of integrating cashmere fashion into a better life style.

Dazzle the color of the sky.

This competition aims at "weaving velvet" as the theme, and aims at presenting creativity and creativity through hand woven works. It strives to rely on the creative works of the perfect combination of cashmere hand knitting technology and design art innovation.

The direction of development is to focus on the requirement of the snow lotus group to create the new textile development of fashion technology service and further promote the promotion of the creative concept of "natural fiber yarns with cashmere as the core material" and further inject new vitality into the innovation and extension of China's cashmere industry.

The competition will be divided into two categories: "clothing" and "non clothing". It will be created through hand woven works of "cashmere yarn as the main material, multi-element and multi form", to express the concept of culture and public interest returning to nature, respecting the manual and advocating green lifestyle. Combined with the guidance of the concept of the trend and the enhancement of the comprehensive ability value of the competitors, we can achieve two-way interaction between the platform and the industry resources, highlight the supporting value-added services, enhance the influence of stages, attract talents and dig deep into the results.

Meng Ze, director of the Organizing Committee of the competition and Secretary of the Party committee and chairman of the snow lotus group, introduced the concept of the competition.

The director of the Organizing Committee and the party secretary and chairman of the Beijing Saussurea Group Co., Ltd., chairman Meng Zhe, briefed reporters: "the setting up of the competition not only responds positively to the guiding ideology of the country's" cultural power ", but also to a certain extent highlights the goal of building a brand culture confidence in the enterprise.

In combination

Cultural value, handicraft weaving skills, design innovation and exploration are integrated into an innovative handicraft contest.

To further enhance the brand value of snow lotus and develop the development of cashmere weaving, we should promote the win-win relationship between the brand weaving industry and the related manual weaving industry, and strive to tap the value of high-quality works, highlighting the innovative social responsibility of the technology, design, mode, and market of the brand technology of the state-owned enterprises.

Chen Di, the deputy director of the Organizing Committee and general manager of Saussurea group, introduced the characteristics and highlights of this competition to the media.

"The second session

The handwritten competition will initially build a sustainable high quality event organization with the core of platform aggregation and the promotion of cultural value concept, which integrates creative design, brand connotation and industry leading function.

The competition will further cooperate with the National Women's hand knitted Association, and strive to enhance the professionalism, inclusiveness and service of the competition platform by expanding overseas influence, service innovation, competition innovation, technology and platform integration and innovation.

Chen Diyu, deputy director of the Organizing Committee and general manager of Beijing Saussurea Group Co., Ltd.

As an important part of the "2018 Beijing Fashion Week" competition, the competition will also fully rely on the influence of Beijing fashion week, through the form of rich exhibition activities, to provide support for the promotion of the contestants and the vigorous promotion of creative works.