WAL-MART'S Online Channel Is Still Very Difficult To Explore And Dominate.

The sales data of black five and Thanksgiving are coming out, and the data on the Internet Monday are also being generated by consumers.

In the process, some e-commerce platforms want to win more market share at a low price. This is understandable, but is it effective? This year's Thanksgiving and black 52 days, the net sales of physical stores fell by 5% compared with the same period last year, and the volume of pactions decreased by 7.9%. On the day of "black Friday", the physical store customers decreased by nearly 11% compared with the same period last year, and net sales decreased by 10.4%.

but

In contrast with it.

Adobe Digital Index, the US's big data tool, said that online consumption grew by nearly 18% to $5 billion 270 million over the same period, which is about 4% higher than previously expected.

For WAL-MART, it is imperative to build a decent online shopping mall.

According to foreign media reports, at the annual sales peak, many e-commerce platforms have adopted a low-cost positioning policy, because the physical retail industry wants to improve online channels, while the new business is trying to break through.

Google's price comparison website shows that Amazon's 60% hot products are sold at other retail websites at a lower price.

Statistics show that in the toys sold by WAL-MART and Amazon, WAL-MART's 20% hot toys are priced less than Amazon, and another 1/3 of toys are priced close to Amazon.

In WAL-MART's newly acquired Jet.com website, Jet also gives a lower price of 46% of the toys sold in conjunction with Amazon.

Obviously, in this busy season, WAL-MART has launched its favorite price tag.

These low price measures do lead to a decline in the competitiveness of Amazon in terms of price, but overall, Amazon is still the most popular consumer online shopping, with a lower price range, and more importantly, logistics and seller services are reliable. Many Amazon Prime members do not even compare prices at other websites, but directly on Amazon.

In the Amazon

One of the few available tools in WAL-MART, which is always at a disadvantage in competition, is low price.

WAL-MART has also launched a price war in the black five hot season. WAL-MART's products across the US are glued to Amazon's product price, Amazon's price and WAL-MART's price.

But as a physical retail enterprise, WAL-MART's operating cost is much higher than that of Amazon, and the latter's "self operated + courier" mode has been quite mature after more than ten years' operation.

Therefore, WAL-MART's actions at that time were controversial.

Apart from the price, the audience is not optimistic about WAL-MART and Amazon. There are other reasons. Amazon's full range of services is really popular.

According to Gene Munster, an analyst at Piper Jaffray, 44% of the US population now lives within 20 miles from the Amazon logistics center. From 2005 to 2016, the proportion rose to 44% from 5% to 44%.

That is to say, although the surrounding services have been outstanding, Amazon continues to accelerate the construction of its logistics network and further improve its peripheral services.

At the same time, Amazon Prime users can enjoy many services such as fast delivery, free video and other services, and also effectively raise Amazon's price.

From acquiring Shop No. 1 to cooperative Jingdong.

The online channel is still under exploration, and Amazon is of little significance only from price.

To win the "spoiled" consumers of Amazon's high quality service, WAL-MART, as a physical retailer and a new generation of online retailers, has many things to learn from the online shopping mall to the logistics and distribution of products.