Is The Full Speed Acceleration Of The Fashion Industry Pushing Itself To An Extreme?

In most

Brands turn their attention to democratized masses.

In the past, the fashionable backbone of the fashion group seemed to be more and more neglected, which promoted the reverse popularity of these folk platforms.

But this trend is not only in the private sector.

At present, Vetements, Acne Studios and Helmut Lang have introduced various duplicate forms, old works and archives in different forms.

Vetements decided to repeat its 2014 autumn winter series.

This is a shocking day.

The work of its initial cries was not released in the form of fashion show due to lack of financial support. It only shot a group of Lookbook. The payment to the staff was free of charge. But over two years ago, those clothes printed with Vetements were not welcomed, and few buyers and retailers were willing to place high orders for them.

As the saying goes, ten years Hexi ten years Hedong, but Vetements has only changed over the past two years to become the hottest brand at present.

In order to help the pformation of Style.com, Demna Gvasalia and Guram, who are responsible for brand operation, have re launched the 2014 autumn and winter series, and invited photographers Oliver Hadlee Pearch and model Maud Escudie to try to replicate the scene of the year in Demna's apartment in Paris.

At the same time, the official website of Vetements has been redesigned as an old version of Style.com.

The "innovation" that everyone is talking about is not the foundation of Vetements.

From the virgin series, the brand's iconic idiom has already shown Ni long (long sleeves, high-heeled shoes heels with high lighter shoes, shoulders and so on). But in the face of the past situation, the first series is just like the introduction of capsule series. If it does not involve special fabrics and crafts, then the cost of repeated works is often lower than that of the new series. Vetements's control over retail channels, quota and price is also enough to make the engraving series attractive to the new style.

If you have been to Copenhagen, the Acne Studios in Stockholm, or the Archive flash store in Hamburg, Germany for 09 years, you will be aware that the brand is replacing the common "Outlet" (Oteri J) with the name of "Acne Archive".

At present, Acne Studios has extended this concept to the Internet -- targeting the US regional users, the online shopping website called "Acne Archive", selling the fashion and accessories inventory of men and women in the past few seasons at the lowest price of 75% off, and opening 48 hours in a limited time.

When the industry is generally worried that too many outlets will affect the sale of brand image and the sale of positive prices, the Acne Studios practice will pform the "second-hand goods" into "archives" to avoid the negative effects the former may bring, while at the same time limit the time limit to stimulate the desire to buy.

Helmut Lang, the most representative designer of the 90s of last century, has no influence after its retreat. On the platform such as Grailed and eBay, his works during his reign are still the target that many fans are seeking. Especially because of the 2010 New York studio fire and pformation artists, Helmut Lang has destroyed the old works into a sculpture "Make it hard" and a series of other reasons.

But for its supporters, a chance to revive the old dream is coming: Resurrection Vintage, which focuses on designer brand antiques and archival works collection and sale, will launch a sale of "Helmut Lang: Artifacts" Archives in two stores and official websites in New York and Losangeles in November 15th, including a large number of valuable clothing and accessories from the early 90s to 2005.