Bumblebee: A New Sample Of Diverse Dilatation

It is reported that

Sporting Goods Co., Ltd., founded in 1989, is a company specializing in bumblebees.

Children's shoes enterprises that produce and sell children's shoes.

With strong comprehensive strength, the company has vigorously implemented the brand development strategy. Bumblebee has developed into a well-known brand for children's products in China.

Ingenuity is the constant pursuit of bumblebees.

Each pair of Bumblebee's children's shoes, according to the rules of human body's footsteps, breathes the surface with dense ventilation on the vamp, adopts nano mesh, lightens the weight, reduces the burden for two feet, and prevents skidding by technology. Through the MD+TPR, it can make the grip more slippery.

Win children's shoes business card battle

Unlike many traditional brands that entered the electricity supplier channel early, Hornets began to contact the electricity providers in December 2011. In 2012, only 8 people, the sales exceeded about 9000000 yuan.

At present, bumblebee is Tmall's children's shoes category TOP top 5 well-known children's shoes brand.

Why did it happen in just 4 years? Lin Xiaoshang, the company's electricity supplier manager, declassified that bumblebees own the advantages of both online and offline supply chains.

"From 2013, the volume of the sales channel of hornets is growing, so we start to take the order production independently, which is completely different from the products under the line, forming a differentiated operation under the line and line."

It is noteworthy that since 2014, the hornet business department has independently operated and opened up a production line to meet the needs of electricity supplier orders.

Lin Xiaoshang said that this way will further optimize all aspects of e-commerce channels, enhance procurement, production, product control, operation and promotion, and after-sales service.

Pursuing the ultimate performance price ratio

Online Tmall children's shoes TOP top 5, under the line has more than 2000 franchise stores, in just a few years, bumblebee's "record" for all to see.

The reason is that bumblebees have many incomparable advantages in products, supply chain, consumer experience, and many other aspects.

That is, the pursuit of cost-effective products, services, supply chain.

In terms of products, Lin Xiaoshang pointed out: "after many years of traditional offline market operation practices, we can clearly know which styles are easy to be accepted by consumers, and then integrate the products under the line, and give reference to the research and development of online products. We have a good foresight in the selection of products, and strong product independent R & D capability is our key advantage."

In the supply chain, the rapid response mechanism of Bumblebee supply chain has achieved a strong capacity.

Lin Xiaoshang pointed out that for example, online orders can be delivered to consumers in ten days from the preparation to production and delivery.

In its view, the core of risk control is inventory, and inventory reduction depends on accurate and quick response mechanism.

In terms of services, Hornets pay great attention to upgrading the conversion rate of old customers.

Lin Xiaoshang said that the customer relationship is ready, and consumers can easily become a live advertisement of the brand. They can quickly seize the minds of consumers through word of mouth.

Once the brand is popular, sales volume will not be too small. Fans will play a key role in the channel of e-commerce.

Ingenuity products: shoes made according to the rules of footsteps and permeability.

It is reported that hornet sporting goods Co., Ltd., founded in 1989, is a children's clothing company specializing in the production and sale of Bumblebee brand children's wear and children's shoes.

With strong comprehensive strength, the company has vigorously implemented the brand development strategy. Bumblebee has developed into a well-known brand for children's products in China.

Ingenuity is the constant pursuit of bumblebees.

Each pair of Bumblebee's children's shoes, according to the rules of human body's footsteps, breathes the surface with dense ventilation on the vamp, adopts nano mesh, lightens the weight, reduces the burden for two feet, and prevents skidding by technology. Through the MD+TPR, it can make the grip more slippery.