Preparing For The "6 / 18 Year Promotion Campaign", Offline Experience Has Become The Mainstream.

In recent years, by Ali's original "double 11".

The mode has been imitated by many businesses in the industry, and this kind of marketing mode is even more and more intense, becoming the annual war of the electricity supplier industry.

However, this year's electricity supplier's annual war has been unable to wait for "double 11".

It has also been concerned.

6. 18 has not yet arrived, the big business platform has been torn.

Every June 18th, this is Jingdong celebrates day, Jingdong will launch a series of large-scale promotional activities on the anniversary day.

This year, Ali announced the launching of the "6 / 18 Super Fans Carnival", and Ali presented a posture of declaring war against Jingdong.

It is reported that Ali will first link Ali retail platform, Ali cloud, Ali number entertainment, excellent earth group and global IP partners, launched the super fans rights for millions of core members of the platform, including a number of exclusive strategic cooperation with Tmall.

Rights and interests, and will also open up the internal system of Ali, including the super fans' rights and interests.

As the backbone member of Ali faction, suning.com will also start the promotion campaign in the middle of the year.

Suning deployed 3C market, the main O2O experience advantage

According to information, in May 31st, Hou Enlong, chief executive officer of Suning cloud business (COO), said that the 3C would become the main battlefield of KO618.

It is reported that suning.com will officially open the price war on June 8th, when suning.com's national offline stores will close shop group buying, during the launch of the explosive models, buy any appliances category to meet the corresponding steps to reduce, the whole forty percent off activities.

Meanwhile, Suning will stock 800 thousand refrigerators, with a target sales of 1 billion 500 million yuan, of which smart refrigerators will account for about 20%.

Suning.com aimed at promoting the "experiential consumption" in the "6 / 18" year, gathering resources to save money for consumers.

And suning.com is now breaking through the traditional "old three" pattern of "household appliances +3C+ living appliances". Now it covers all kinds of appliances, such as electrical appliances, supermarkets, mother and baby, finance, tourism, PPTV, department stores and so on. It provides consumers with multi-dimensional and comprehensive O2O shopping experience such as trial and trial, social interaction, customer education, after-sale maintenance and so on.

Preparing for the "6 / 18 year promotion campaign", offline experience has become the mainstream.

With the change of network environment and the upgrading of consumer demand, the electronic commerce platform is facing challenges.

This time, Ali, Suning and other electricity providers announced the preparations for "6 / 18 years of promotion war". We can see that the competition of electronic business platform is fierce, and we want to grab the market share of our competitors.

In recent years, the electricity supplier has been constantly promoting sales, trying to make consumers buy, buy, buy, buy, buy, buy, buy, buy, buy, buy, buy, buy, buy, buy, buy, buy, buy, buy, buy, buy, buy, buy, buy and buy.

With the rise of social media, the homogenization of commodity platform is serious, and price war has gradually become the main weapon of major network businesses.

Each big business platform shouted the slogan of "parity" to support consumers' online parity.

However, as the level of consumption continues to escalate, consumers are more in pursuit of product quality and pursuit of consumer experience, and the price war gradually loses competitiveness.

At present, Suning's O2O experience will become a new way for consumers to live and shop in the future.

Strong offline chain store network also makes suning.com the leader of O2O experience.

Insiders pointed out that the future commercial retail mode will continue to pursue the consumer experience, and the electronic business platform is promoting the pformation and upgrading of the entity business through the Internet technology to create a new consumption experience mode.

Many consumers believe that experience is an indispensable prerequisite for shopping. The traditional single channel of e-commerce purchase has been unable to bring more dimensional experience to consumers.