Under Armour A Complaint About Uncle Martin Infringement
This period of time in the crazy fermentation of Uncle Martin, I believe many consumers will not be able to distinguish, perhaps some people think that this is a Under Armour's subordinate line brand.
But what is the actual situation?
In fact, the brand named Uncle Martin is actually a native sports brand in Jinjiang, Fujian Province, while Under Armour is a popular brand of sports brand, and it is a triple player with Nike and Adidas.
After this period of fermentation, Under Armour was also angry, so a piece of paper sued Uncle Martin.
And the ferment of the incident is here, and the two sides insist on each other.
Now, about this piece.
Infringement cases
It has been handled by the Supreme People's Court of China.
Under Armour said it was used.
UA
Classic, well-known Logo, and the high similarity of brand names form the possibility of infringement.
And Uncle Martin says trademark and Logo are just the same.
Regardless of the final UA wins, or Uncle Martin
Win a lawsuit
A very thought-provoking point is that the brand wants to rely on the edge ball to complete the pition, which is always full of drawbacks.
Related links:
Sports sponsorship should be a tacit understanding.
After Nike had just pushed Adidas to become an official sponsor of NBA, it was not long before it was slapped by Under Armour, one of its old rivals.
It is reported that Under Armour has successfully pushed Nike into a sponsor of University of California at Berkeley at a price of $86 million a day.
And sports sponsorship colleges are not uncommon. This amazing way is that the sponsorship fee is too high.
According to official information from Under Armour, the sponsorship of UA signed a 10 year contract period by paying 3 million 500 thousand US dollars a year.
In addition, UA will provide sports training facilities, sports equipment, footwear and other sports training equipment for this sports strong school.
What's more, UA will provide internships and product discounts for graduates of this university.
This sponsorship will be officially opened in July 1st.
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