Clothing Industry Market Downturn, Yalu Men'S Clothing Listed Enthusiasm

Despite the fact that the traditional clothing industry has not experienced enough prosperity in recent years, there are still many

Seeking listing.

Recently, Jiangsu Yalu brand operation Limited by Share Ltd, the main operator of the men's clothing brand, has formally applied for the new three board listing.

According to the data disclosed by the national share pfer system, Yalu operation was formerly established in December 8, 2009 by Jiangsu Investment Company Limited, and completed the share reform in September 2015. The deputy general manager Gu Ying Hua directly owns 31.25% of the company's shareholding and, through indirect holding of 28.80% stake in Yalu holdings, directly or indirectly shares 60.05% of the company's shares, which is the largest shareholder and actual controller of the company.

Reporters learned that the company's main business is "Yalu" brand.

(non down garment category) R & D, design and sales, "Yalu" brand (non down garment category) brand authorization, operation and management, men's down clothing, third party brand clothing sales agency.

The products are divided into non down garments and down garments. Among them, the down garments are the men's down garments for controlling shareholders.

In terms of brand, apart from the main men's clothing brand Yalu, there are men's clothing brand ollow and women's wear brand.

According to its earnings report, Yalu's operating income in 2014 and 2015 was 32 million 804 thousand and 600 yuan and 76 million 61 thousand and 400 yuan respectively, with net profit of -1189.94 yuan and 5 million 221 thousand and 700 yuan respectively.

Yalu said that the company is a new entrants in the mid market of men's clothing, facing fierce competition from Hai Lan's home, seven wolves, and nine Mu Wang. In the future, it will take "high quality and low price" as the core concept, and build the "Yalu men's clothing brand" with "mass boutique" as the vision of development.

Next, in terms of sales channel construction, the company will speed up the opening up of franchised stores and strive to shorten the gap with its competitors in the number of franchisees.

At the same time, in the franchisee area layout, the company will deploy a second tier city to enhance the popularity of Yalu menswear brand.

According to the results, the number of franchisees has increased from 14 at the end of 2014 to 127 at the end of 2015.

However, at present

The overall trend of development is not good enough. From the Quarterly Bulletin published recently, only three enterprises, namely, Semir, and Semir, have achieved double growth in operating income and profit. Among them, the net profit of the nine shepherd has increased, but the increase is only around 0.4%.

YOUNGOR, Semir, seven wolves, red beans, news birds, Meyer and other enterprises appear to be operating income declined or slightly increased, men's clothing enterprises in particular face the pressure of pformation.

According to the analysis of the industry, Yalu's future pressure also lies in the fact that Yalu, which started with down business, has relatively short expansion time in the non down business, and is hard to compete with other mature men's clothing brands. Moreover, according to the information released by its 127 franchisees, the region is mainly located in three or four line cities in East China, central China and Northwest China, which is also not conducive to establishing Yalu men's clothing brand nationwide.