Traditional Retail Enterprises Will Inevitably Encounter Difficulties In The Pformation Of The Internet.

The retail industry usually has five links: design, purchase raw materials, production, distribution and sales. Most garment retailers have to go through 6-9 months in this cycle. Therefore, they must analyze the market and predict what kind of sales will be popular in a few months.

The longer the longer the fashion trend is, the greater the prediction error, which often makes most of the goods unmarketable, leading to the loss of good sales opportunities for the best sellers.

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The supply chain has solved this problem.

ZARA all stores sell their sales information to headquarters every day, and replenish orders two times a week according to the inventory and sales expectations in the past 2 weeks.

This ensures that the order can be concentrated mass production, reduce production conversion time and reduce costs.

In this mode of "selling products and ordering products", what we see is a complete and efficient supply chain system formed through information network resources. The efficiency of information feedback and the perfection of supply chain system make other garment retailers unable to catch up.

The development of Internet has accelerated the speed of information exchange. At this time, many traditional retailers turn their attention to the platform of electronic commerce.

The continuous development and innovation of the Internet provide an excellent opportunity for the traditional retail industry to turn online.

But when the traditional retail enterprises are pforming the Internet, they will inevitably encounter the following difficulties:

1, relying solely on the third party platform competition, strict control, can not precipitate user data, brand effect is difficult to shape;

2, the entity store conflicts with the online business, and the online and offline businesses do not get through, and the data are hard to share.

3, the sales mode is single, unable to track customer consumption information, store goods under the line, inventory is difficult to clear, resources can not be integrated;

4, offline shops are affected by time and space, and the source of passenger flow is single, with fewer repeat customers.

Value chain, relationship chain and supply chain, as the three key points in the operation of traditional retail enterprises, can not form a complete ecosystem if they can not properly handle the relationship when they enter the Internet.

But at present, there are few enterprises that can help businesses deal with these three relationships in the field of enterprise service in the Internet market.

A lot of people may mention the two companies.

What is praised is a shopping mall, which is not so convenient for the traditional retail enterprises.

The micro alliance business is really big and involves all walks of life, but it mainly aims at developing functional modules in accordance with the needs of channel agents.

Micro Union aims at the needs of businesses to help businesses build a good platform. But when the traditional retail enterprises pform the Internet, the most important traffic problem is not well solved.

It is a disadvantage to be all but not refined.

To help retailers to supply chain and integrate resources, there is no strong technical support, for fear that it is difficult to achieve.

On this point, let's not start this enterprise early.

Perhaps because the founder is a technical source, the product function is quite complete.

"Cloud distribution", "one product and one yard", "supply chain and shop in store", and the problems arising from the pformation of the traditional retail enterprises to the Internet can basically solve eight or nine.

Success can not be duplicated, but it is always right to learn from it.

Under the rapid development of the Internet, even ZARA has to start to enter the field of electric business, and carry out network sales. This is a big trend. With the Internet combined with its own advantages, no one can tell whether the road behind it is good or bad.