Garment Enterprises Carry Out Double Line Layout, Strive For High-End Market And Pfer Low-End Industries.

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Limited by Share Ltd released first quarter financial results (Revised Version), and previously, including red beans,

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A number of garment enterprises such as Mei Ya and seven wolves have also released quarterly results.

Of the 8 listed companies in the apparel sector, only 3 achieved double growth in operating income and profits.

In addition, many companies still have a closed shop phenomenon.

In order to get rid of the weakness of garment industry and make profits, many listed clothing enterprises have the characteristics of capital diversification and cross-border development.

From the beginning of the roadside stores, and now choose to enter various department stores and shopping centers.

From the beginning of the entity to the king, to the current online and offline services.

From a single clothing brand to other industrial chains.

Not long ago, in the 2016 China clothing forum held in Beijing, it was also pointed out that "change and adjustment" in the future will be the main keynote of the clothing industry.

Force high-end market pfer low-end industries

For textile and garment enterprises producing OEM, domestic labor cost rising and global economic slowdown are challenges that they must face directly.

Zhang Mengfei, business manager of Jiangsu textile import and Export Group Bao de Garments Co., Ltd., frankly, said that the diminishing demographic dividend and the rising labor cost have a great impact on labor-intensive enterprises.

"Vietnamese workers earn about $300 a month, half of the cost of domestic labor.

The rise in domestic labor costs shows that China's economic situation is good, but it is a test for enterprises.

At present, a large number of domestic enterprises have invested and built factories in Southeast Asia.

Zhang Mengfei said, "we have also considered" going out ", but we are concerned about the risks that may arise from lack of understanding of local laws, policies, humanities and environment.

In addition, the increase of environmental pressure has also indirectly increased the cost of textile and garment enterprises.

In recent years, the intensity of environmental protection has gradually increased, and many dyeing factories have been rectified and rectified. A large number of old equipment have been eliminated, and the cost of raw materials such as dyestuffs has increased, which indirectly promoted the cost of textile and garment enterprises.

"In order to ensure output, enterprises are pferring some of their orders to factories in Guangdong and other places."

Zhang Mengfei said.

Zhang Mengfei believes that the current textile and garment enterprises want to get rid of the predicament and move to the high-end market while pferring low-end industries to increase the added value of products.

Garment enterprises carry out double layout on line, online and offline

Since 2010, under the backdrop of overcapacity, consumption upgrading, foreign big brands' horse racing enclosure and channel changes under the background of mobile Internet, garment enterprises have been expanding and their net profits are almost doubled.

Industry experts said that under the dual pressure of both inside and outside, pformation became the way for enterprises to go.

American Apparel has also joined the team seeking pformation since 2010, but after spending huge manpower and resources, it has not made substantial contributions to its performance.

In December 2012, the United States Bon electronic platform purchased online, but because of the discount of electricity providers, the internal contradictions were intensified, which led to a further increase in inventory.

In 2013, the company launched the O2O mode and upgraded the old shop to O2O experience store.

But these experiences are always poor.

In April 2015, the United States and the United States built self built APP "fan", and at the same time, the APP cost 50 million, also known as the popular network variety show "wonderful flower", but so far, the APP downloads are less than 400 thousand.

In 2015, Langer took the step of strategic pformation to the Internet, especially the mobile Internet. It not only took part in the Korean fashion brand Akabon, "star Wardrobe" APP, but also acquired Lianzhong international, explaining the decline in the performance of the annual report.

A clothing industry expert pointed out that in the context of the industry has not yet come out of the cold winter, the difficulties faced by local garment enterprises in pformation are many, and it is a difficult process, at least 3-4 years of labor pains, but no pformation will die.