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The Departure Of CEO Has Led To A Slight Drop In Share Prices.

2016/2/29 21:10:00 23

Wei MingCEOSharen TurneyLeaving

Underwear brand Vitoria's Secret CEO Sharen Turney will leave.

Sharen Turney worked secretly in Vitoria for more than 16 years, and served as secret CEO in Vitoria for 9 years. During her stay, Vitoria's secret sales revenue increased by 70% to 7 billion 700 million dollars, becoming the top achievement.

This is less than a month later, following the departure of Chanel global CEO Maureen Chiquet, the second fashion brands CEO personnel changes, resignation news, Vitoria's Secret parent L Brands shares fell 2.5% to 81.87 dollars.

Since this year, the share price of L Brands has fallen by more than 14%.

According to the latest news, Leslie Wexner, chairman of the board of directors of the 79 year old L Brands group, will also serve as the secret CEO of Vitoria. Sharen Turney will continue to serve as a consultant to the company.

Quit

The reason is that Sharen Turney wants to return to family life with all his heart.

Sharen Turney was born in Oklahoma countryside.

After graduating from university in 1979, Sharen Turney found a job in a department store in Houston, and then joined the Neiman Marcus boutique.

Department store

And all the way from the counter salesman to the store manager.

After working in the fashion retailing industry for more than 20 years, he joined the company and became CEO in 2006.

Sharen Turney has been selected as the most popular CEO among the employees selected by Forbes in the United States, and she is also known as one of the top paid executives in the fashion circle. Her total salary in the three years from 2012 to 2014 was as high as $44 million 300 thousand.

Some industry analysts believe that in order to consolidate the force in the fierce underwear retail market, the 78 year old Leslie Wexner is obviously a pitional CEO. He is also a CEO of Victoria, and is a defer of finding and supporting the next suitable CEO candidate.

However, what surprised the fashion industry is that although Sharen Turney said she left suddenly for personal reasons, she was once regarded as the successor of the 79 year old Les Wexner.

At present, although the growth of Victoria's growth is strong, the parent company L Brands group's third quarter earnings have exceeded Wall Street's expectations.

Net profit rose 24.4% to $164 million from $131 million 800 thousand a year ago, and sales rose 7% to 2 billion 480 million US dollars from 2 billion 320 million dollars a year ago.

However, some industry analysts pointed out that the novelty effect of Wei MI is losing its freshness to consumers. CBS broadcast this year.

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The show's audience ratings dropped by 32% over the same period in 2014. Inevitably, the attractiveness of the show was declining.

In addition, the fast fashion business model led by Zara is changing the fashion industry. Although the secret of Vitoria, which occupies the 35% underwear market in the United States, has almost no competitors, it has begun to look for new growth points in the face of danger, and the new force of Wei MI is the fast fashion mode of sportswear.

Goldman Sachs report that apparel independent retailers need to emulate the fast fashion mode to succeed.

Sharen Turney has said that when other independent retailers are worried about attracting customers, fast fashion brands such as Zara are expanding rapidly.

A kind of


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