Not All Net Red Can Bring Economic Benefits.

"This is a time when we can jump out of a net red every two days. Beauty will be red, ugly people will be red, ordinary people do little things about sesame, maybe they will also be red. A network of red brokers in the phone call to reporters so sigh.

When it comes to net red, you may think of many people, such as the gossip girl around the star rich, the attractive beauty in social software, the beauty of the fans, the huge fans of the fans, or the overnight success of the negative news and the announcement of "non star red men". In the big wave of Internet connecting everything, "red" has become a less difficult matter. Whether you accept or not, the economic benefits of many net red have become an important part. New economic power 。

Taobao has become an important platform for net red to achieve economic benefits, while the net red economy has rapidly become a new economic force. At the recent Internet Conference, Ali CEO Zhang Yong had made such a speech: "in the past year, we can see the strength of the new economy, and its vitality has brought many new species that we could not imagine in the past many years." All along, we have discussed the network economy and the fans economy. But in the whole 2015 changes, there is a new ethnic group, which is a brand-new family on the Taobao platform. We call it the net red family. This is the embodiment of the whole new economic force. " He said that such ethnic groups were naturally excavated in the Internet connection and communication. Because the younger generation has created new economic phenomena for idols, for the good people and for the stars, and praised "this is unique on a global scale".

When did these red shops come red? What common features did they show? For this, the relevant person in charge of Taobao platform accepted this reporter's interview.

"2015 is a year when the net red shop is known by the public. Women's wear The net red shop also shows some obvious characteristics: shops are not established long enough, explosive power is strong, user groups are younger, and wireless transactions occupy a relatively high proportion. The director also outlined the definition of the "red shop" to reporters. The red shop is usually represented by a young and beautiful fashion designer. With the red people's taste and vision as the leading factor, the strategy of selecting money and promoting visual merchandising is adopted to conduct targeted marketing with the huge fans of social media.

Is net red selling just merchandise? What can attract fans? Journalists find several bloggers who often sell clothes and masks through micro-blog, and contact their fans through messages, asking about their thoughts and mentality as fans. A fan told reporters: "there was no concept of net red. She was concerned about her because she dressed beautifully and bought her clothes just as beautiful as she imagined." And another one. Fans She said, "I want to learn how to take pictures of her, curious about her friends circle and living environment. After all, she looks very good. I can only order when I see beautiful clothes or funny things occasionally. " Another male fan told reporters: "this net red often sends some feelings about life, and I like to understand fashion."

"Taobao itself is the largest open platform for fashion media. The red man here sells lifestyle, experience, not goods. Its business is often not planned in advance, but naturally evolved in long-term interactions with loyal fans. " Taobao relevant responsible person answered this to reporters.