Lining Once Again "Digital" Layout Of Smart Products Is The Direction.

Wearable devices are still facing the "function" whether they are rigid demand, product quality and safety.

In January 18th, as a sports brand.

(02331, HK) announced cross-border cooperation, targeting 4 to 12 year old children, launching smart positioning shoes with Bluetooth chips, and relying on QQ technology, the main location and recording function.

It is understood that this is followed by Hua Mei.

After the cooperation of science and technology enterprises, Lining once again carried out the "digital" layout.

Cross border cooperation into positioning function

At the beginning of the CES2016, wearable devices were very diverse.

There are media reports that more than 150 companies have shown relevant products.

Besides watches and bracelets, they also include belts.

And sports

And so on, manufacturers are also trying to explore different aspects from practicality and usage scenarios.

Children's smart wearable devices were mainly watches and bracelets.

A survey of parents willing to purchase such devices shows that parents who are willing to purchase smart wearable devices believe that the primary demand is positioning, followed by sports, safety and tracking. Parents who are unwilling to purchase believe that such products have radiation, influence, concentration, immature technology, and no sticky use.

The reporter understands, this Lining's main child intelligent positioning shoes built-in Bluetooth chip, before use with parents' mobile phone QQ binding.

In addition to Lining and QQ, cross boundary participants include other shoe manufacturers, chip manufacturers and insurance companies.

If a child is lost, the system staff will verify the accuracy of the data uploaded by the parents, and will start the positioning function of the missing children's shoes, and send out Bluetooth positioning signals.

In addition, Zhong An insurance will also provide network search assistance services for missing children and provide a certain amount of loss to find the cost allowance.

Yin Yu, vice president of Tencent Inc, said that the new era of public welfare action is a joint help of technology platform and netizens' strength.

QQ has the channel value of high user touch. So far, through technology, public service has changed from concern to donation to public support.

The children's smart running shoes, launched by Lining and QQ partners, add a piece of "sealed" Bluetooth chip in shoes, which is characterized by low cost, almost no radiation, and can be used for more than six months without charging.

It is worth noting that for the so-called smart positioning shoes launched by children, there is a prerequisite to mobilize the power of users to achieve their location. That is, users or volunteers must install QQ and turn on Bluetooth.

Lining: intelligent products are the direction

Lining, founder of Lining brand, said that positioning is only one of its functions, and intelligent running shoes reflect more interactive actions in daily life.

He also told the media that sports development prospects are unlimited.

Against this background, the traditional industry will usher in a new opportunity for development.

In fact, the reporter noted that following the pformation of the strategy of the sports equipment supplier to the "Internet + sports life experience" provider in 2015, Li Ning Co gradually expanded its digital business and launched the practice of "Internet +".

It is reported that Lining's "Internet +" and digital development thinking, in addition to embodied in the channels and marketing aspects, but also reflected in the product dimension.

For example, before Lining's hand in hand with QQ, the brand has tried several cross-border attempts, including independent research and development of intelligent racquets for sports data, development of intelligent running shoes with Hua Mei technology, and introduction of Lining -WiCore intelligent football with minimalist technology company.

Lining believes that sport is a very important aspect of experience and a social interaction.

The reason why smart running shoes are popular is that people are eager for more than just physical exercise and more interactive experience.

Future smart products will be the direction of the company's development.