Ningbo's Large Commercial Plaza Frequently Hits Its Face.

For ordinary consumers, brand overlap is not necessarily a bad thing.

Ms. Wang, who lives in Feihong new village, likes the fried rice noodles in her grandmother's restaurant. They used to drive to Tianyi Square before they could eat it.

Now impression city also has a grandmother's home, for Ms. Wang is much more convenient.

However

Homogenization brings more aesthetic fatigue, and aggravate the dispersion of passenger flow after competition, and the decline in operational efficiency is inevitable.

"In terms of volume, there are more commercial squares in Ningbo. In fact, homogenization is serious, and surplus is relative surplus."

Wang Xiangtiao, general manager of the city of times, thinks that because many brands and layout are alike, many squares are working hard on marketing activities. If you play a challenge of singing king, I will do a Transformers exhibition to reflect differences.

In the 2014 Research Report on the value of commercial real estate in 35 large and medium-sized cities issued by the Ministry of strategic consultation and research, on the one hand, it pointed out that the large commercial square in Ningbo is facing an excess. On the one hand, it also analyzed the two indicators of the supply and demand of urban basic and commercial real estate, and concluded that "Ningbo has a strong population and economic support for commercial real estate. It is also a city with priority for developing enterprises and financial institutions."

Conclusion.

To some extent, this shows that business investment in Ningbo is still a great opportunity. The number of large commercial squares is only a relative surplus.

In a research report before the opening of a large commercial plaza in Ningbo, a well-known business consulting organization pointed out: "in the existing large shopping centers (commercial squares) in Ningbo, there are relatively large volume, large and full city centers and super regional centers, and there are few shopping centers that experience differentiation in grades and formats."

The popularity of popularity does not necessarily lead to high profits. Many commercial plaza scenes are often just "empty fire".

"As far as I know, in the first few months of the new century, Yintai city has great impact on the nearby Wanda and impression city square in Yinzhou. The highest level of the Plaza can reach over 30%. Although the freshness of the newly opened business has passed, the impact has been smaller, and the diversion is inevitable."

A person in charge of a commercial plaza in Yinzhou told reporters that in some large commercial squares in Ningbo, there are often more movie theaters and restaurants.

Customers are few.

For large commercial squares, the rents of catering business are

It is relatively low.

"The commercial plaza in Ningbo has no flower heads. I basically go to Shanghai once a month, where there are many shopping centers and every family has distinct characteristics."

Xiao Qiu often travels with his friends to Shanghai for a different consumption experience.

Xiao Qiu is very familiar with Shanghai's characteristic shopping centers, such as the Joy City, which is famous for its skyscrapers. She went to see the little prince exhibition there, and Rui's Neurology exhibition, cherry meatball exhibition and so on.

On the Municipal Commercial Commission's "large commercial network survey form" up to the three quarter of this year, the reporters found that the largest number of shopping centers and urban complexes in Yinzhou District were 10, while in Jiangdong, Zhenhai, Beilun, Jiangbei, Xiangshan and other counties, there were fewer and 4 most of them, and at least 1.

"Are there many large commercial squares in Ningbo? Why do I think it's not enough?"

Ms. Zhang, who lives in Zhenhai city, wrote a message via WeChat. She thought that the layout of Ningbo commercial plaza was not reasonable enough, and many places were too concentrated.

The uneven distribution of commercial square is also reflected in the uneven distribution of formats. Today, Ningbo's large commercial plaza is obviously "heavy young and light old" phenomenon.

"Now almost every square has children's entertainment centers and training centers, children's clothing and toys are many formats, but there are almost no formats for middle-aged and old people."

Netizens Lu said that there are old and small families in the family. At weekends, a family goes to the commercial square. Often the children are having fun. The old man can only sit and sit.

"Now that Ningbo has entered the aging society, there are stores for elderly people in Japan. Why can't businessmen advance a step?" Ms. Lu said.