Zhejiang Apparel Industry Tap The Potential Of Internet

The clothing industry began to become intelligent, and they realized the "cloud customization" of clothing for 1 days.

"Come here to see the market of the red gang tailors and look for opportunities for cooperation."

Zhu Bangzeng, who had just attended the 2015 China Keqiao International Textile Fair, arrived in Ningbo again.

Yesterday, the nineteenth Ningbo international clothing festival ended, "there are more than 330 brands from 7 countries, 33 provinces (cities) and districts."

Song Dajun, deputy director of the Ningbo Municipal Commission of letters, said that during the clothing festival, there were also several industry summit forums, press conferences and docking meetings.

As the head of Shaoxing Zeng Bo Textile Co., Ltd., Zhu Bang has been walking around in the clothing festival venue.

In addition to business opportunities, what he feels most is that "every garment company here has

On the Internet, we have our own APP.

I want to see how they touch the net.

Ningbo clothing enterprises set foot in "cloud customization"

"Customers can take photos and upload pictures in front of the computer and in front of the phone. The background can be used to measure the size of the body through image data. Data will be pmitted directly to the factory after the order is issued by the mobile phone or computer."

The director of Ningbo Dun Yun Garment Co., Ltd., who pioneered the development of the cloud customization platform, introduced that the system can be realized from the order to the entire garment production through computer management.

The most incredible thing for Zhu Bang is that "the production cycle can be reduced from 15 to 20 days to 1 days. The production efficiency will be increased by 20%, the staff will be reduced by 30%, and the product's defective rate will be reduced by 20%."

If the system is operated and managed, Zhu Bang's company can save four to five million yuan a year.

At the same time, some garment enterprises began to "go up".

"Let buyers first find cloth, focus on response efficiency, provide value-added services, help buyers buy cloth, conclude pactions, and finally integrate upstream and downstream resources to become the entry of textile and garment industry."

The search APP, developed by a clothing company in Ningbo, compared with the traditional Internet fabric display trading platform, "search APP" published information by fabric needs, and actively carried out docking pactions by fabric suppliers.

In the view of Zhu bang, that is, "the paction process is shortened, and enterprises are beginning to expand to the upstream of the apparel industry chain".

In addition, there is a network platform that has opened up the traditional clothing channel production and marketing chain.

"Let the brand operators directly control the terminal, understand the needs of the end users and sales, inventory, etc., so as to facilitate the deployment of goods across the country, prevent accumulation of goods and pressure, and improve operational management efficiency."

The introduction of relevant officials of Polytron Technologies Inc in the world made Zhu Bang feel that the clothing and textile industry was completely changed by the Internet.

The total output value of Ningbo's textile industry will reach 184 billion yuan.

In Ningbo, there are more and more business owners like this.

However, most of them are not just following the trend, they are more aware of the potential of the Internet.

Song Dajun pointed out bluntly that "leaving the Internet, textile and clothing is a dead wood."

However, "in recent years, the size of the costume festival has been hovering around 120 billion.

Is there a bottleneck in development? "Song Dajun responded that the Internet and intelligent manufacturing are important ways to break through the bottleneck.

In fact, the government departments in Ningbo are also actively guiding the textile and garment enterprises to "change the electricity supplier to the market", and have promulgated the "three year action plan for e-commerce in Ningbo's industrial enterprises". The annual budget of the city's financial industry arranges the special support funds for industrial enterprises in e-commerce, not less than 12 million yuan, for the application and development of e-commerce in industrial enterprises.

Not only that, Ningbo textile and garment industry also vigorously promote "machine substitution", introduce a large number of automated production equipment, and promote the integration of industrialization and information technology, strengthen scientific and technological innovation, and enhance the power of endogenous industrial development.

With the increasing efficiency, the number of workers in Ningbo's textile and garment industry has dropped from 400 thousand in 11th Five-Year to 234 thousand at present.

According to the "12th Five-Year special development plan" of Ningbo's clothing and textile industry, by the end of this year, the total output value of Ningbo's textile and garment industry above Designated Size reached 184 billion yuan, the industrial added value reached 43 billion yuan, and the export delivery value was about 83 billion yuan.

Zhejiang textile enterprises "Eight Immortals crossing the sea" contend for "touch net"

"Not just Ningbo."

I wish that the textile and garment enterprises in Shaoxing were "robbing the Internet".

"Tile Hurdles" jumped out of the traditional way of trading, expanding upstream production links, and bringing flower designers to the "tile hurdle" network platform. "Like Taobao, you look at this flower pattern, then contact the designer online and finish the paction."

Chen Feng, deputy general manager of tile culture, said that in July of this year, the shares of Hua Hua had also been invested in the "tile fence". The two sides will jointly build the O2O platform for the textile and garment industry.

In addition, Keqiao Qixian's "Bai Si Han" down products brand has begun to "touch the net" to build an independent trading platform this year.

Not long ago, dozens of Keqiao businessmen also raised a new fabric trade platform -- cloth pier.

Since the beginning of this year, more than 1500 new businesses have been established in Keqiao, including more than 100 B2B companies and more than 100 individual businesses.

Jiaxing Pu Yuan is also using the Internet to promote the upgrading of industrial formats.

"To come to Pu Yuan to buy sweaters are all introduced by friends, or come to the Pu Yuan sweater market for a whole day."

Nowadays, purchasers can use APP, which is developed independently by the "air Pu Yuan", to find the suppliers efficiently and accurately according to the needs of materials, colors and styles.

"The company used to occupy a place in the electricity supplier market relying on down coats. Later, during the years of accumulation, the company took a fancy to the huge space of the down garment supply chain. Now it is trying to make a flexible supply chain for Down garments, providing design services for all kinds of customers, and ultimately promoting the evolution of the traditional supply chain."

Wu Jinzhong, general manager of Jiaxing glacier Agel Ecommerce Ltd, thanks to the Internet, nowadays, what kind of down garments the customer wants can provide quick design and small batch production.

This is exactly the same as the cloud customization platform developed by Ningbo Dan Yun company.

"In this situation, you can easily feel the atmosphere of the Internet.

Moreover, the Internet + textile and apparel has changed the industry. "

Zhu Bangzeng regrets, "the peers who have already surfed the Internet are not short of orders. They are too busy. We can only look at them.

Quite a lot

Companies are already preparing for next month's' double 11 '.