"Fast Fashion" And Electricity Supplier Penetration: The Rapid Rise Of Public Price Clothing

It is reported that in the first half of this year, the key large-scale retail enterprises in China

Retail prices declined significantly compared with the same period last year, with the largest decline in April, down 12.3% from the same period last year.

The average price will be reduced by 20%~30%.

There is a view that the price of clothing brands is down sharply in recent two years.

The expansion of the brand and its expansion.

Channels are constantly infiltrating into the entity.

Under the new consumption trend, CHANEL, GUCCI and so on have released 50 percent off promotion "big move".

Behind these appearances is the general trend of consumption returning to reason.

Regarding this, Wang Qianjin, director of the Information Department of Shanghai international cotton trading center, said that the trend of polarization of clothing consumption is obvious, represented by fast fashion and Amoy brands.

It has a strong impact on traditional garment enterprises.

Wang said that exports and domestic sales were not optimistic.

Textile and garment exports have seen negative growth in the 1-7 months of this year, and exports are facing a growth ceiling.

At present, China's textile exports account for about 36% of the world's share. Under the influence of the continued weakening of the external demand market, the rapid increase in production costs, and the obvious impact of Southeast Asian exports on our country, it is very difficult for further growth in the future.

Domestic sales mainly depend on China's economy. Wang pointed out that the recent major macroeconomic data are very bad.

The growth of terminal consumption in the future will be far lower than before 2008.

From the total consumption of terminal, the future consumption will not shrink, but the incremental space will be significantly reduced.